Senior Brand Manager; Commercial Italy page is loaded Senior Brand Manager; Commercial Italy Apply locations Seqirus Italy - Siena time type Full time posted on Posted 10 Days Ago job requisition id R-226451 The Senior Brand Manager designs, develops, and implements an effective brand strategy to drive the successful launches of new vaccines in Italy. He/she is responsible for developing a pre-marketing and launch strategy for new vaccines in close collaboration with Head of Marketing and the broader cross-functional team. He/she develops a highly impactful omni-channel campaign, monitors launch timelines and ensures a flawless execution.
The Sr Brand Manager fosters an environment of innovation, challenges the status quo, and seeks insights from the market to fully unleash business opportunities. This role drives innovation to enhance competitive edge.
Responsibilities include:-
Develop pre-marketing and strategic launch plan in alignment with cross-functional team
Recognise key opportunities and challenges in the evolving market landscape, develop strategies to maximise unique positioning vs competitors
Develop and implement an impactful tactical plan in line with CSL Seqirus Italy key strategic priorities aiming to gain market shares
Develop and implement omnichannel strategy and tactics
Challenge existing thinking and offer new innovative ideas in a collaborative and collegial manner
In collaboration with Business Analytics Manager, develop sales forecast and long ranging plans
In collaboration with Business Analytics Manager plan market research activities in line with strategic objectives
Knowledge of competitors landscape and pipeline
Pro-actively capture market and policy changes as well as competitors’ activities defining our strategic response
Support Geo-expansion, collaborate with HoM in planning for future launches through local distributors
Deep understanding of the market, of customers’ needs and competitors ́ landscape.
Development of a launch plan incl. key messages in alignment with cross-functional team and global strategy
Develop the roadmap from registration to sales start, monitoring launch readiness in coordination with Global and local functions involved.
Together with the cross-functional team builds the brand value proposition.
Development and implementation of the omni-channel strategy to support a successful pre-marketing and launch of the new brand.
Timely and accurate execution of all planned activities
Development of promotional materials to support brand communication in line with customer’s channels and stakeholders.
Oversee communication activities plan and execution across channels including participation to conferences and congresses.
Support market access with input on key contents
Deep understanding of the key clinical papers and the related clinical evidence
In collaboration with Brand Manager & Head of Marketing lead the external agencies to meet objectives
Use disease and market understanding to develop customer insights, innovative ideas, and excellent planning to execute commercial strategies.
Responsible for managing the allocated budget and maximise operational investments
Educations, Skills, and Experience: -
University degree or higher degree Bachelor’s degree required, preferably in Life Sciences or Business/Marketing. MBA a plus.
At least 5 years professional experience in pharmaceutical industry, preferably in Vaccines field.
Launch experience required.
Strong analytic skills
Clear and effective communication
Presentation skills
Interpersonal and relationship building skills.
Excellent prioritisation, planning and organisational skills
Team player be able to collaborate with marketing colleagues & cross-functional team
Fluency in Italian & English
Our Benefits CSL Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join CSL Seqirus.
About CSL Seqirus CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus. We want Seqirus to reflect the world around us As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
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Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please click here .
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