H3Key Account Manager - Fashion, Footwear, and Apparel /h3pstrongPurpose of the role /strong /ppbrIn this role, you will own and grow relationships with key fashion and lifestyle wholesale partners, acting as a strategic driver of revenue, brand presence, and cultural relevance. /ppWith a strong understanding of the fashion ecosystem, you’ll connect the dots between product, influencer marketing, PR activations, and commercial success. /ppYou’ll ensure that adidas is seen not just as a sportswear brand—but a fashion-forward leader with a credible voice in streetwear and lifestyle. /ppstrongKey Responsibilities: /strong /pulliLead and develop strategic account plans for key fashion/lifestyle wholesale partners (e.g. concept stores, trend retailers, premium online boutiques), driving both sell-in and sell-out performance. /liliAct as the primary contact for wholesale accounts with fashion influence—building long-term relationships based on credibility, trend alignment, and mutual brand elevation. /liliCollaborate on seasonal go-to-market process: from product segmentation and line reviews to tailored storytelling, and influencer-led campaign integration. /liliIdentify whitespace opportunities within accounts for exclusive capsules, curated product edits, and limited-edition drops. /liliPartner with PR, brand communications, and influencer teams to co-create high-impact campaigns (e.g. Fashion Week moments, store launches, digital collabs) tied to wholesale activations. /liliTranslate data, fashion insights, and market feedback into business strategies that elevate adidas’ brand image across trend-forward retailers and digital platforms. /liliMonitor and influence orderbook management, conversion, and replenishment processes to maximize account productivity and availability of hero styles. /liliLiaise with the marketing team to boost product presentation, social presence, and campaign execution across digital and in-store environments. /liliConduct regular market and competitor analysis (SWOT) to stay ahead of trends and advise product and merchandising teams on assortment needs. /liliCollaborate closely with internal functions (GTM, FPA, demand planning) to drive account growth and operational excellence. /liliTrack and report on performance KPIs, ensuring both short-term sales targets and long-term brand equity goals are met. /li /ulpstrongKnowledge, Skills Abilities /strong /pulliProven track record instrongkey account management or sales /strong within the strongfashion, streetwear, or lifestyle industry /strong. /liliDeep understanding ofstrongfashion trends, cultural drivers, influencer ecosystems /strong, and the intersection of product and storytelling. /liliStrong commercial mindset with the ability to balancestrongbrand elevation /strong and strongbusiness results /strong. /liliConfident communicator with credibility in buyer meetings, internal stakeholder briefings, and creative discussions. /liliStrategic thinking and analytical skills; able to interpret performance data and market signals into actionable account strategies. /liliAgile, collaborative, and entrepreneurial approach, with a hands-on attitude in a fast-moving environment. /liliAdvanced proficiency in Excel, PowerPoint; knowledge of SAP, Power BI is a plus. /liliFluent in Italian and English. /li /ulpstrongEducation Experience /strong /pulliUniversity degree in Fashion Management, Business, Marketing, or Communications. /lili3–5 years of relevant experience in strongfashion wholesale /strong, strongkey account management, and retail luxury goods. /strong /liliStrong network within the fashion, streetwear, and media/influencer space is highly desirable. /li /ulpAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. /pullistrongCOURAGE: /strongSpeak up when you see an opportunity; step up when you see a need.. /lilistrongOWNERSHIP: /strongPick up the ball. Be proactive, take responsibility and follow-through. /lilistrongINNOVATION: /strong Elevate to win. Be curious, test and learn new and better ways of doing things. /lilistrongTEAMPLAY: /strong Win together. Work collaboratively and cultivate a shared mindset. /lilistrongINTEGRITY: /strong Play by the rules. Hold yourself and others accountable to our company’s standards. /lilistrongRESPECT: /strong Value all players. Display empathy, be inclusive and show dignity to all. /li /ulpbrAt adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.br– Culture Starts With People, It Starts With You –brBy recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.br/p #J-18808-Ljbffr