**You Lead The Way. We’ve Got Your Back.**
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day. We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Within the PAYBACK Marketing team - responsible for the marketing strategy and execution for the PAYBACK loyalty card members - we are looking for a Digital Marketing Executive, maternity leave replacement, reporting to the Digital Marketing Manager.
As part of this team, this person will be responsible for supporting the definition and delivery of the Digital Advertising Plans and Social Media communication dedicated to improve awareness, consideration, appreciation and activation of the PAYBACK main services.
How will you make an impact in this role? Main responsibilities are the following ones:
- Developing and executing the Social Media Strategy and activities with focus on Facebook, including sponsored campaigns and lead generations activities;
- Defining and executing the creative assets for both Adv and Social media campaigns;
- Managing Media Centers and Social Media Agencies;
- Ensuring measurability of all activities, providing weekly reports and insights, and costs control and budgeting
- University degree in Marketing & Communication strongly preferred;
- Marketing experience with expertise in Digital Advertising strongly preferred and familiarity with Social Media management would be a plus;
- Good Knowledge of Google Search and main Online Adv Players will be considered a plus;
- Good knowledge of the digital scenario and innovative solutions;
- Self-motivated, with excellent organizational skills;
- Analytical and problem solving abilities;
- Strong team player who is flexible and maintains a positive attitude even during changing work priorities;
- Process focused and capable of handling multiple tasks to timelines with strong attention to details.
- Excellent communication skills both in Italian and English
- Microsoft Powerpoint and Excel excellent knowledge
- Good Knowledge of Adobe suite reporting
Talk to our people and you’ll find out what we’re really all about. Open, creative, risk-taking, collaborative and innovative are just some of the expressions you’ll hear. It’s our culture that makes American Express an outstanding place to work, and a big part of why we regularly win best workplace awards all over the world - including Great Place to Work Italia’s #2 Best Workplace amongst Large Companies, #3 Best Workplace for Women and #2 Best Workplaces for Innovation in 2021. If you’re ready to take on a challenge and make an impact, you owe it to yourself to launch or grow your career here.
**Why American Express?**
There’s a difference between having a job and making a difference.
Amex have been making a difference in people’s lives for over 160 years, backing them in moments big and small, granting access, tools, and resources to take on their biggest challenges and reap the greatest rewards.
We’ve also made a difference in the lives of our people, providing a culture of learning and collaboration, and helping them with what they need to succeed and thrive. We have their backs as they grow their skills, conquer new challenges, or even take time to spend with their family or community. And when they’re ready to take on a new career path, we’re right there with them, giving them the guidance and momentum into the best future they envision.
Because we believe that the best way to back our customers is to back our people.
The powerful backing of American Express.
Don’t make a difference without it.
Don’t live life without it.