Brand Manager Candy & Hoover MDA - TEMPORARY
The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self‑driven, and motivated to join a team of open‑minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model: Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high‑performing environment.
What You Will Do
In order to support the fast development of Haier Europe Business Line, the Brand Manager will take a major role in the brand strategy & deployment across all European markets.
He/She will be responsible for developing brand strategies, promoting brand growth and expansion and implementing brand plans. The brand management includes direct‑to‑consumer capability through a test and learn model and a profound knowledge of all consumer touchpoints.
The position requires full knowledge and understanding of the digital landscape (digital marketing, ecommerce, DTC) brand building, insights & analytics.
Detailed activities and Responsibilities
- Define key brand values and overall brand positioning, in line with consumer targets.
- Oversee the 360° consumer purchase experience, from digital to in‑store, including promotional activities and post‑sales activities – NPS.
- Develop a consistent and coherent approach in all customer touchpoints.
- Develop annual activation roadmap and marketing introduction process and plans.
- Activate new product value propositions and collaborate daily with Product Line to define product naming & architecture, messages, user experience and wider consumer engagement plans, and share an integrated approach with Product Line to support pipeline definition.
- Responsible for the execution of the go‑to‑market activation strategy and execution together with the country trade organization and Go‑to‑Market department.
- Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
- Manage and challenge the performance media agency.
- Accountable for brand assets, investment ROI and business plan follow‑up with local teams.
- Lead the development of creative concepts and develop brand communication campaigns.
- Stay current on market trends and competitive activity.
- Establish and maintain brand budget.
What You Need To Succeed
Must have
- Demonstrable ability to achieve results in a dynamic and international environment and to deliver on strategic, tactical and operational levels.
- Proven experience in creating and driving a successful 360° marcom activation plan.
Education: Bachelor’s degree in Marketing, Sales, Ecommerce, Digital or related field.
Professional experience: Proven experience as Brand Manager.
Soft Skills
- Excellent verbal and written communication skills, including meeting facilitation and presentation skills.
- Pro‑active problem solver with the ability to assess a challenge and develop action steps for resolution.
- Skilled in cross functional environment.
Language: Italian & Fluent in English.
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
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