Italy Marketing Manager (Home-based) – Energy Storage / Residential ESS
We are looking for an experienced local-market-oriented Marketing Manager to support the expansion of our energy storage business in Italy. The role will focus on residential ESS / renewable energy market development, brand localization, channel marketing, and offline event execution. This position is home-based in Italy and requires frequent local travel.
Job Responsibilities：
- Conduct in-depth research on the Italian local market, competitors, customer behavior, and industry trends within the residential energy storage and renewable energy sectors; provide market insights and strategic recommendations.
- Develop and execute annual marketing plans and budgets tailored to the Italian market, ensuring localization of brand positioning, communication strategy, and marketing activities.
- Plan and execute offline marketing activities, including:
- Local exhibitions and trade shows
- Product launch events
- Dealer conferences and customer roadshows
- Marketing seminars and promotional campaigns
- Take ownership of event planning and execution details, including:
- Visual branding and localized promotional content
- Evaluate and analyze marketing campaign performance and ROI, continuously optimizing marketing effectiveness and brand influence in the local market.
- Collaborate closely with distributors and channel partners to implement joint marketing activities and improve channel engagement.
- Provide comprehensive marketing support to the local sales team and distributors, including promotional materials, branding support, lead-generation activities, and localized communication content.
- Coordinate with HQ marketing and product teams to ensure consistent global branding while adapting to local market needs.
Requirements
- Bachelor’s degree or above in Marketing, Business, Communications, Renewable Energy, or related fields.
- Minimum 3–5 years of marketing experience in:
- Energy Storage (ESS / Residential ESS preferred), or
- Renewable Energy, Solar PV, Inverter, EV Charging, Smart Energy industries.
- Familiar with the Italian renewable energy market ecosystem, including distributors, installers, EPCs, industry media, and exhibitions.
- Strong experience in offline event planning and execution, including exhibitions, roadshows, and dealer marketing activities.
- Good understanding of local Italian culture and consumer behavior, with strong localization capability.
- Excellent communication and coordination skills, able to work cross-functionally with HQ, sales teams, agencies, and partners.
- Self-driven and capable of independently managing projects in a remote working environment.
- Fluent in Italian and English; Chinese language ability is a plus.
- Preferred Background