Lega Calcio Serie A is looking for a driven and strategic International Development and Marketing Manager to join its International Media rights team.
This is a unique opportunity to shape the global identity of one of the world's most prestigious football leagues, developing the Serie A brand and growing its fanbase across international markets.
SCOPE OF WORK
Reporting directly to the International Media Rights Director, the International Development and Marketing Manager will be responsible for:
Shaping and executing international marketing strategies to strengthen the Serie A brand across key global territories
Identifying and activating territory-specific marketing levers — including digital, partnerships, and fan engagement — tailored to local audiences and market dynamics
Analysing strategic frameworks and market data to identify growth opportunities and translate them into actionable development initiatives
Creating and delivering high-quality presentations to internal stakeholders and external prospects and partners, clearly communicating strategy, performance, and opportunities
Partnering with local broadcasters to develop and activate tailored marketing initiatives, ensuring alignment between licensees' strategies and Lega Serie A's international objectives
Monitoring KPIs and competitive benchmarks, turning data insights into clear strategic recommendations
Supporting the planning and execution of international activations and campaigns in coordination with Lega Serie A's overseas offices
QUALIFICATIONS & SKILLS
Minimum 5 years of experience in international marketing within the sports industry; background in European football is strongly preferred
Solid analytical skills with the ability to interpret complex datasets and present findings in a clear, effective, and visually compelling way
Excellent presentation and communication skills, with proven experience engaging senior internal stakeholders and external partners
Ability to thrive in a fast-paced, high-pressure environment, managing multiple priorities with precision and composure combined with innovative thinking and creative mindset
English at C1 level minimum is mandatory; advanced proficiency in another language, besides Italian, is required
Based in Milan, with availability for frequent international travel and extended stays abroad