Senior Sales Engineer / Sales Manager
Off-Highway & Heavy Equipment | Italy
About the Role
Our client is a global, technology-driven industrial sensor manufacturer expanding its footprint in Europe. They are looking to hire a Senior Sales Engineer / Sales Manager to lead and grow business across the European off-highway market.
This role combines technical sales, customer consulting, and strategic business development, working closely with in-house R&D; and manufacturing teams to deliver customized sensor solutions to leading OEMs in construction, agricultural, and specialty vehicles.
You will act as the primary technical and commercial interface for customers and play a key role in shaping the long-term European market strategy.
Target Industries
Off-Highway Vehicles
Construction Machinery
Agricultural Machinery
Heavy Industrial Equipment
Industrial Sensors and Electronic Components
Key Responsibilities
Develop and grow business across the European off-highway market
Build and manage relationships with OEMs, Tier-1 suppliers, and key industrial customers
Act as a technical consultant, understanding customer applications and translating requirements into tailored sensor solutions
Own the full sales cycle, from opportunity development through negotiation and closing
Collaborate closely with R&D; and manufacturing on customization, validation, and rapid prototyping
Identify new market opportunities, applications, and strategic accounts
Represent the company at customer sites, industry events, and trade fairs
Contribute to European market strategy, pricing, and long-term growth planning
Non-Negotiable Requirements
Degree in Engineering (Mechanical, Electrical, Automotive, or similar)
Proven experience in technical sales or business development
Experience selling sensors, electronic components, or technical systems
Strong understanding of the European off-highway market, including construction and agricultural machinery
Ability to act as a trusted technical advisor and primary customer interface
Experience managing complex, consultative sales cycles
Excellent English communication and presentation skills
Willingness to travel regularly within Europe and occasionally internationally
Independent, results-driven working style with strong customer focus
Desirable Experience
Fluency in Italian ( Native level)
Existing network within the European off-highway or heavy equipment industry
Experience working closely with R&D; and manufacturing teams
Background in growth-phase or market-expansion environments
Experience representing companies at trade fairs and industry events
Ideal Candidate Profile
Candidates with experience selling into OEMs within construction, agricultural, or mobile machinery environments are highly preferred. A background in industrial sensors is ideal, but the client remains open to motivated candidates with relevant application knowledge and strong customer relationships in the off-highway ecosystem.
Location & Travel
Location: Munich or remote within Italy (must be eligible for Italy social insurance)
Geographic focus: Europe
Travel: Regular within Europe, occasional international travel