Overview
Post Date April 11, Number WEBIT-- Job Function Marketing Location Milano Country Italy
About the Position
Job Summary
Ensuring support for the sales force to achieve turnover targets applying specific and appropriate marketing strategies for own products competence and guarantees continuous support to the Commercial Management both in pre-sales and post-sales activities to achieve company objectives. In addition, clinical awareness and adoption of the Werfen solution increases in local market through training courses, clinical / scientific events and involvement and the networking of Key Opinion Leaders.
Key Accountabilities
1. Be responsible for the pre-sales planning of complex projects
2. Support the sales process in defining the most suitable technical solutions to be presented to the customer by sharing the pre-sales design with the other functions companies involved
3. Conduct product training for field personnel and Product Specialists
4. Product promotion activities with customers
5. Collaborate with the Line Manager Hemostasis in acquiring the market needs useful for the development of the product or service so as to be able to do so improve and possibly design new ones
6. Participate in meetings with the sales force and Customer Service for the purpose to increase their knowledge
7. Plan, organize (in collaboration with the communication team), promote and actively participate in scientific events sponsored by Werfen (congresses, seminars, symposia) to strengthen scientific knowledge, image and establish the Werfen solutions as a standard of patient diagnostic management
8. Actively participate in scientific days and events (seminars, local days) for strengthen the image of the company and promote products
9. Have continuous contact with the sales office in order to monitor the tenders on going
10. Organize training sessions for Product Specialists, Area Sales Manager and Sales Specialist
11. Data collection on competitors and market needs to improve product positioning and penetration
Networking/Key relationships
To be defined based on the needs of the department, include relationships such as:
12. Internal: Sales - Customer Services - Tenders - Offers - Logistics - Communication - Finance - QA - Administration - Human Resources
13. External: Customers - Users - Suppliers - Opinion Leaders - Agencies
Minimum Knowledge & Experience required for the position
14. Qualification: University Degree in Science or Engineering or technically oriented
15. Experience: at least 2 years of experience in the role, preferably in the sector of in vitro diagnostics and / or medical sector
Additional knowledge:
16. Clinical value of an IVD test
17. Operating principles of diagnostic instrumentation for hemostasis
18. Good laboratory practices
19. SAP
20. Office
21. English - Level B1 / B2
Skills & Capabilities
22. Results and customer orientation
23. Team work and cooperation
24. Leadership
25. Negotiation
26. Communication and listening
27. Specific technical - scientific knowledge
28. Knowledge of the Market / Customer / Territory
29. Knowledge of the Products
30. Strategic and operational marketing techniques
31. Ability to plan effectively and prioritize activities
32. Project management
33. Solid presentation and training skills
34. Analysis of critical situations
35. Analytical Thinking
Travel requirements:
Up to 50% of the time