Job Overview:
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Reporting directly to the Chief Marketing & Communication Officer, as a Brand Manager, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency, effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.
The Brand Manager is a senior, strategic role responsible for safeguarding, evolving and consistently expressing the Group's brand and brand portfolio, in full compliance with corporate brand governance, licensing frameworks and brand asset protection rules. The position requires creative authority, strategic vision and deep sector expertise, acting as a brand reference point and quality benchmark for internal teams and external agencies.
The role works closely with creative, branding, digital and communication agencies, providing high‐level direction, creative judgement and brand stewardship, while ensuring that all executions respect corporate standards and long‐term brand value.
Key Responsibilities
1. Brand Strategy Development
- Contribute to the definition and evolution of the Group and project brand strategies, in alignment with overall business objectives and under the direction of the CMO.
- Act as Brand Guardian, ensuring correct, consistent and compliant use of brands, brand narratives and visual identities across all markets and touchpoints.
- Define and protect brand positioning, messaging and value proposition for corporate and product brands in different geographies.
- Ensure strict adhere