OUR MISSION
The Song GN practice is aligned with the Global Network Practice of Accenture and collaborates with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by offerings like Marketing Transformation, Connected Commerce, and Next-Generation Customer Care. These services help clients optimize their marketing, sales, and customer service strategies, leading to cost reduction, revenue growth, increased customer satisfaction, and positive impacts on key business metrics.
HOW IS A DAY AS A CONSULTANT AT ACCENTURE?
You will work closely with clients as consulting professionals, designing, building, and implementing initiatives to enhance business performance. Your responsibilities include:
1. Planning and designing new campaign strategies and marketing plans across channels and devices based on performance data and insights.
2. Gathering business requirements and designing processes and solutions for marketing and advertising tools.
3. Conducting vendor assessments and evaluating clients' MarTech/AdTech capabilities.
4. Providing recommendations to optimize the MarTech/AdTech stack and developing use cases for better utilization.
5. Partnering with technology solution providers and marketing agencies to deliver optimal solutions.
6. Assessing marketing campaigns across email, social media, web, SEO/SEM, BTL, and display advertising, and providing optimization recommendations.
7. Demonstrating strong project management skills to coordinate with multiple stakeholders and projects.
8. Developing and managing a team of digital marketing platform specialists, overseeing tasks like work allocation, training, and hiring.
9. Driving business development efforts and thought leadership in digital marketing platforms.
WHAT ARE WE LOOKING FOR?
* Hands-on experience with SFMC, Pardot, Personalization, CDP, Loyalty, etc.
* Preferred experience in consulting.
* Experience working with middle to senior management levels.
* Excellent communication skills.
* Strong analytical skills and a results-oriented mindset.
* Highly organized with proven process development skills.
* Experience navigating global matrixed environments and client-facing roles.
* Ability to work effectively remotely and in fast-paced, unstructured environments.
* Experience in capability development processes.
IF YOUR PROFILE MATCHES THESE REQUIREMENTS:
* Bachelor’s degree completed.
* High proficiency in English.
* At least 5 years of experience in marketing campaign management, with 3+ years in Salesforce Marketing Cloud, Pardot, Adobe Experience, or Adobe Campaign implementations.
* Certification in Salesforce Marketing Cloud or Pardot.
* Experience with CRM, marketing software, channel integration, and real-time decisioning is desirable.
* Understanding of how digital channels create cohesive, personalized marketing experiences.
* Experience managing digital campaigns for large, complex clients, with proficiency in measurement and operations.
* Ability to use insights for optimization.
* Experience organizing data, segments, and campaign setup.
* Ability to work independently with minimal supervision, remotely or offshore.
* Strong relationship-building skills.
* Experience managing small to mid-sized teams.
#J-18808-Ljbffr