Marketing manager

Experteer OverviewIn this role, you will lead the annual marketing and communication plan for W Florence, aligning with brand standards and Marriott guidance to grow awareness and revenue. La preghiamo di leggere attentamente le informazioni contenute in questo annuncio di lavoro per comprendere esattamente cosa ci si aspetta dai potenziali candidati. You'll drive integrated campaigns, digital presence, PR, partnerships, and local activations to position W Florence as a premier luxury destination. You collaborate with Sales, Revenue, Operations, and regional teams to support commercial objectives while maintaining the distinctive W brand voice. Bring creativity, commercial acumen, and luxury-market experience to shape memorable guest experiences and outcomes.Retribuzione / BenefitsDevelop and execute the annual Marketing Plan aligned with hotel objectives and Marriott standards.Position W Florence as a premier luxury lifestyle destination via innovative campaigns.Identify market opportunities and competitive insights to boost revenue and visibility.Collaborate with Sales, Revenue Management, Operations, and Marriott teams to support commercial goals.Manage digital ecosystem including website, Marriott channels, social platforms, and partnerships.Oversee SEO/SEM, email and performance marketing; analyze and optimize campaigns.Ensure brand consistency across digital and guest communications.Build relationships with media, influencers, luxury brands, and local stakeholders; coordinate PR and events.Lead content creation and support signature experiences, activations, and events reflecting W brand DNA.Manage annual marketing budget; track KPIs and ROI; report to leadership and Marriott stakeholders.ResponsabilitàMinimum 4 years in marketing within luxury hospitality, lifestyle, luxury retail, fashion, or premium brands.Experience in international luxury hotel environment preferred; Marriott experience advantageous.Degree in Marketing, Communications, Business Administration, Hospitality Management, or related field. xivgfpx Proven track record in integrated marketing campaigns.Requisiti fondamentaliProfessional development opportunitiesDynamic international environmentCompetitive compensation package #J-18808-Ljbffr