PpbJOB PURPOSE: /b /p pPurpose of this role is to ensure that customers’ needs are met while maximizing the company’s profitability. /p pThe Marketing Manager will develop and lead the marketing strategy for the Ruminants category in Italy, ensuring customer needs are met while maximizing the company’s profitability and market share. The Marketing Manager defines brand positioning, communication channels, and campaigns; plans and manages the budget; monitors market trends and economic and financial factors in the sector; analyzes competitors’ products and services; and identifies opportunities to improve existing products and services and accelerate demand (sell-out). /p h3CORE RESPONSIBILITIES /h3 h3Brand Strategy Leadership /h3 ul liChampion the brand internally, ensuring all functions understand the brand, its positioning, and objectives. /li liDevelop and execute an effective multichannel brand strategy aligned with the Business Unit Director (BUD) and commercial priorities. /li liIdentify new marketing opportunities consistent with the brand strategy to maximize growth. /li /ul h3Customer, Market Competitive Insight /h3 ul liMonitor and analyze market trends and customer needs within the ruminants sector. /li liAssess competitors’ products and services to identify differentiation opportunities and improvement areas. /li /ul h3Stakeholder Cross-Functional Collaboration /h3 ul liBuild and sustain strong working relationships with key stakeholders (veterinarians, KOLs, farmers, associations, etc.). /li liPartner closely with Sales and merchandising/promoters teams to drive demand generation and sell-out. /li liWork cross-functionally to ensure the brand’s commercial goals are achieved. /li /ul h3Demand Planning, Forecasting Supply Alignment /h3 ul liProduce realistic sales and volume forecasts, ensuring organizational readiness and alignment. /li liIn collaboration with the Distribution Director, conduct regular forecasting and phasing reviews. /li liSupport alignment across sourcing, manufacturing, and the supply chain to ensure availability and execution in line with brand plans. /li /ul h3Marketing Execution Content Development /h3 ul liDevelop high-quality, effective marketing materials fully aligned with the overall brand strategy. /li liPresent brand strategy, plans, and performance updates to directors and Sales/Marketing teams at internal meetings and conferences. /li /ul h3Agency Budget Management /h3 ul liManage external agencies and suppliers, ensuring quality delivery, timelines, and budget adherence. /li liPlan and control marketing budgets in line with agreed priorities and ROI expectations. /li /ul h3Digital Social Media Governance /h3 ul liEnsure correct management of Zoetis Business Unit social media channels, whether managed directly or through third-party suppliers. /li liEnsure social media channels under responsibility are routinely monitored so that any adverse events related to Zoetis marketed products are promptly reported. /li /ul h3Compliance Pharmacovigilance /h3 ul liReport any potential pharmacovigilance issues identified during post-marketing activities and/or clinical trials. /li liRegularly review key scientific journals/magazines and report any potential pharmacovigilance issues described. /li /ul h3Organizational Relationships /h3 ul libReports to: /b Business Unit Director (BUD) Livestock /li libKey interfaces: /b BUDs and ABMs, NTMs, Supply Planning Managers, Market Logistics, Commercial Operations, Distribution Director, Communication Manager, Regulatory Affairs, GCD, SEC RU team /li /ul h3KEY SKILLS /h3 ul liStrong communication and stakeholder engagement skills /li liExcellent interpersonal skills and collaborative mindset /li liHigh attention to detail and quality focus /li liStrong analytical and critical-thinking capabilities /liliLogical reasoning and structured problem-solving /li liAgility and ability to deliver high-quality work under deadlines /li liDemonstrated marketing expertise and strategic execution skills /li liHighly customer- and business-oriented approach /li liEffective relationship management and influencing skills across all organizational levels /li liData-driven mindset, able to interpret insights from multiple sources /li /ul h3EDUCATION /h3 ul libEssential: /b Veterinary/technical degree; /li libDesirable: /b specialization in Marketing and/or Business Administration. /li libEssential: /b English proficiency /li /ul h3EXPERIENCE /h3 ul liRelevant previous experience in marketing, ideally brand manager in a similar industry (pharma/veterinary) /li liProven budget management /li liCommunication and Influencing skills track record /li /ul h3TRAVEL REQUIREMENTS /h3 pFrequent business travels. /p pFull time /p /p #J-18808-Ljbffr