Chaberton Professionals, Management Recruitment division of Chaberton Partners, supports clients in the search and selection of middle and senior management profiles. We are currently looking for a
Digital Marketing Specialist Farmaceutico
We are looking for a Digital Marketing Specialist to support the digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets and eCommerce channels.
Key Responsibilities:
1. Digital Planning & Media Optimization
* Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks;
* Actively contribute to the optimization of digital media campaigns, with a focus on performance, innovation and creative assets;
* Collaborate with internal teams and external partners to maximize retail media and marketplace visibility.
2. Data, Measurement & Performance Analytics
* Leverage data capabilities across all brand websites and eCommerce touchpoints to generate actionable insights and enhance online presence;
* Monitor and report on digital performance using key analytics platforms (e.g. GA4, GSC, Semrush) to guide optimization decisions;
* Support the adoption and interpretation of advanced measurement frameworks (e.g MMM and Media Lift Analysis) to continuously improve media effectiveness.
3. UX, SEO & Website Performance Optimization
* Assist in enhancing brand websites with a mobile-first, performance-oriented mindset;
* Contribute to SEO strategy and implementation to strengthen organic visibility and support eCommerce traffic growth;
* Continuously support UX/SEO enhancements on site and take part in onboarding a new web agency.
4. eCommerce Acceleration
* Collaborate with Sales and external partners to strengthen eCommerce performance across marketplaces and key e-retailers;
* Optimize product visibility, content quality, and retail media activation to support online sell-out
Requirements:
Education & Experience:
* Master’s degree in Marketing, Communication, Business, or related fields;
* At least 5 years of experience in a similar digital marketing role, ideally in healthcare industries;
* Fluent in English (written and spoken).
Technical Skills:
* Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta);
* Strong familiarity with Google Analytics;
* Working knowledge of SEO principles, UX best practices, and CMS platforms;
* Understanding of eCommerce platforms and marketing practices.
Soft Skills:
* Strong analytical and problem-solving abilities;
* Team-oriented, with excellent collaboration and communication skills and a positive attitude;
* Well organized in managing multiple priorities
What We Offer:
* The opportunity to contribute to the digital growth of well-established consumer brands;
* A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools;
* Room for professional development and strategic involvement
Location: Milan