Full time - Permanent
HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.
Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. For more information, please visit and our LinkedIn Career page.
Contribute to a fast-growing European business that combines retail, art, and creative storytelling
Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas
Training and development programmes that build both professional skills and creative thinking
We’re looking for a talented Regional Visual Merchandiser to join POP MART’s expanding European team. Reporting to the Head of Visual Merchandising (Europe) and working closely with our Retail and Marketing teams, you’ll play a key role in bringing our distinctive brand experience to life across all Southern Europe retail locations.
This is a unique opportunity to help shape the visual identity of one of the world’s leading designer toy brands within a growing market.
The role places strong emphasis on set and display design, including the creation of bespoke installations while still adhering to brand guidelines. We’re seeking someone who can think creatively, drive visual impact, and contribute to sales growth through engaging and consistent brand storytelling.
Develop and execute compelling regional visual merchandising strategies that align with POP MART's global brand guidelines while resonating with the EU market
Design and implement eye-catching window displays, in-store layouts, and product presentations that highlight our designer toy collections
Lead training sessions for store teams to ensure consistent and accurate execution of visual standards
Support new store openings and marketing events, assisting with setup and on-site training
Conduct regular store visits across Southern Europe to maintain visual consistency and provide hands-on guidance to country VM team and retail staff
Collaborate with the Retail and Marketing teams to create seasonal displays and promotional campaigns that drive foot traffic and enhance sales performance
Work closely with HQ Visual Merchandising and Design teams to localize global directives and tailor them to the Italy & Spain audience
Analyse visual merchandising performance, using customer engagement and sales data to refine and optimize display effectiveness
University degree or equivalent in Visual Merchandising, Retail Design, Event Setup, or a related field
Minimum of 5 years' proven experience in visual merchandising, ideally with premium lifestyle brands. Strong portfolio showcasing creative visual storytelling and brand-aligned display concepts
Proven ability to work independently while managing responsibilities across multiple retail locations
Willingness and flexibility to travel regularly across Southern Europe and Europe
Experience in window and set merchandising, particularly within a global brand and fast-paced retail environment
Strong understanding of local market trends and customer preferences in the designer toy, collectible, or accessories sector
Prior experience managing or supporting a multi-store retail portfolio
Familiarity with Asian pop culture and current designer toy trends, including the influence of social media on customer engagement and brand perception