As Principal Product Marketing Manager, you will have the opportunity to make an immediate impact with creative storytelling to drive the next chapter of growth at Vendia. We are at the forefront of enabling end‑to‑end visibility in a multi‑enterprise environment, with an innovative solution for real‑time and trusted multi‑party data sharing, powered by our patented distributed and serverless blockchain technology.
You will work with Sales, Solutions Architects, Solution Consulting, and Product teams to position, message, and brand Vendia’s platform and solutions. You will own customer‑facing assets, drive our presence on digital channels such as website, social and media, engage with analysts, enable sales, and manage customer advocacy.
You will be a member of our marketing team – a player/coach – with the ability and interest to initially drive outcomes directly while influencing other teams and functions. This role reports to the CMO and has key responsibilities for company‑level OKRs, including adoption, pipeline, and revenue.
Responsibilities
* Defining and executing strategies needed to reach different customer segments: listening to users and prospects, gathering qualitative and quantitative insights that inform messaging, positioning, and other go‑to‑market activities to attract, convert, and retain customers.
* Developing and evolving product positioning, messaging, and associated content (sales tools, web content, case studies, etc.) informed by user research, market insights, and understanding of our industry and customer buying process.
* Running and analyzing experiments with GTM teams to uncover non‑linear scaling motions.
* Advocating for our existing and prospective users, staying informed about our competitive landscape, and influencing our product vision and strategy.
* Working closely with cross‑functional teams – sales, solution consulting, solution architects, product management, design, and engineering – to develop go‑to‑market strategy and drive product launches.
* Driving our analyst and influencer relationships, from top tier analysts such as Gartner to industry influencers in technology and business applications markets.
* Helping to drive GTM motions with technology and services partners.
You Are
* A strategic, result‑driven marketer with a strong understanding of various aspects of marketing who thrives in a fast‑moving, dynamic environment and can operate fluidly between the big picture and small tasks.
* A team player who can align cross‑functional teams toward a common objective, partnering closely with sales, customer success, product, design, and others while nurturing warm relationships across the organization.
* Data‑driven and intuitive – able to analyze market and competitive landscape, build hypotheses based on research and data, and drive internal alignment on product and GTM strategy.
* A great player/coach who can drive outcomes directly while mentoring and influencing other marketing functions, setting goals and priorities, and providing guidance and support.
* Highly organized and articulate, working at a fast pace and clearly communicating business priorities and how the team will support company objectives.
* Metric‑driven with excellent analytical and project‑management skills.
* Fluent in English, both written and spoken.
* Effective at working on a remote or distributed team.
You Have
* 10+ years of relevant work experience – marketing, product marketing, product management, strategy consulting.
* 7+ years of specific product marketing or go‑to‑market experience.
* Experience in B2B SaaS and data technology marketing working closely with sales teams.
* Passion for innovative technology, empathy for the users, and a global outlook – strongly preferred.
About Vendia
We are an innovative solution for real‑time and trusted multi‑party data visibility and insights, powered by our patented distributed ledger and serverless technology, so enterprises can automate and accelerate data workflows across business networks. Some of the world’s biggest brands are already leveraging Vendia to bring strategic partners together and quickly build data applications that unlock revenue, innovation, and cost savings.
Vendia is a rapidly growing, minority‑owned startup headquartered in San Francisco and Seattle, backed by $50M in investment from top‑tier investors. Vendia was founded by industry veterans – Dr. Tim Wagner, inventor of Lambda serverless computing at Amazon Web Services and VP of Engineering at Coinbase, and Shruthi Rao who led go‑to‑market for Serverless and Blockchain at Amazon Web Services.
We embrace remote workers but also love interactive development. Our culture is dynamic, with a focus on rapid, iterative delivery and continuous learning from customer engagements. Most importantly, we are a "succeed or fail together" company – everyone here plays nicely with each other, a culture we’ve enshrined in our Kind Humans Policy, and a key requirement for all job applicants.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Software Development
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