Pubblicato il Pubblicato 16h fa
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Experteer Overview
As Senior Marketing Manager for theatrical releases in Italy, you will lead strategic planning and activation roadmaps to maximize audience engagement and box office. You will collaborate with cross‑functional partners, including international teams, to ensure cohesive brand and creative execution across campaigns. You drive local market insights, KPI definition, and innovative engagement tactics to stay ahead in a competitive landscape. This role combines strategic leadership with hands‑on execution, shaping Italy’s theatrical marketing strategy and execution. You will work closely with senior leadership and external agencies to deliver measurable impact and scalable results.
Retribuzione / Benefits
- Lead strategic planning and budget management across multiple high-profile theatrical releases in Italy
- Develop territory-wide marketing strategies and long-term activation roadmaps for Italy
- Conduct advanced local market analysis and competitive intelligence to inform strategy for Italy
- Establish campaign KPIs and success metrics in partnership with senior leadership
- Drive innovation in audience engagement methodologies and emerging marketing technologies
- Mentor and guide junior marketing managers on strategic thinking and campaign development
- Provide creative leadership across all marketing assets and brand touchpoints in Italy
- Oversee localization strategies and coordinate with global International teams
- Ensure brand consistency and creative excellence across concurrent campaigns in Italy
- Lead relationships with creative partners and agencies in Italy
- Approve and guide creative direction for high‑stakes marketing initiatives in Italy
- Develop comprehensive media strategies for Italy spanning traditional, digital, and emerging platforms
- Lead negotiations and strategic collaboration with key media agencies and platforms for local campaigns
- Cultivate and manage high‑value brand collaborations and co‑marketing opportunities
- Collaborate with International Media leadership on global best practices and innovation
- Optimize media spend efficiency across portfolio of local campaigns
- Conceptualize and execute large‑scale special projects, premieres, and marquee events in Italy
- Manage complex stakeholder relationships across multiple external agencies in Italy
- Lead cross‑functional initiatives including Content Managers, PR, Digital, and International partners
- Provide strategic guidance to distribution teams on theatrical positioning in Italy
- Drive organizational alignment on local campaign priorities and resource allocation
- Mentor junior team members and contribute to team capability development
- Champion creative excellence and innovative problem‑solving across the organization
Responsabilità
- Proven track record managing complex marketing campaigns
- Deep expertise in integrated marketing across traditional, digital, and experiential channels
- Advanced stakeholder management skills across internal leadership and external partner experience
- Exceptional strategic thinking, analytical, and presentation capabilities
- Demonstrated ability to manage multiple high‑priority projects simultaneously
- Fluency in English and Italian
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