This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an E-commerce Director based in Italy. As E-commerce Director, you will lead the strategic development and performance of a global online business within the luxury consumer sector. This role combines commercial leadership, customer experience optimization, and data-driven decision-making to accelerate digital growth and profitability. You will oversee omnichannel initiatives, customer acquisition and retention strategies, website merchandising, and performance analytics while ensuring a seamless and premium customer journey. Working closely with cross-functional stakeholders and external partners, you will drive innovation, operational excellence, and measurable business results. This is an exciting opportunity to shape the future of a fast-growing international brand in a highly entrepreneurial and collaborative environment.
Accountabilities
* Lead the global e-commerce strategy, owning revenue growth, profitability objectives, and long-term digital business development initiatives.
* Develop and execute customer acquisition, retention, and loyalty programs designed to enhance customer lifetime value and strengthen brand engagement.
* Drive continuous improvements to the online customer experience through personalization, premium storytelling, merchandising optimization, and seamless omnichannel journeys.
* Oversee digital performance metrics including conversion rates, customer acquisition costs, average order value, and lifetime value, translating insights into actionable growth strategies.
* Manage CRM initiatives, including email and SMS marketing programs, customer segmentation, and post-purchase engagement campaigns.
* Coordinate and guide external agencies and contractors across paid media, content, influencer marketing, SEO, and other digital channels to maximize return on investment.
* Foster effective collaboration across internal teams and external partners, establishing clear performance expectations and ensuring timely, high-quality delivery.
* Ensure compliance with relevant industry regulations while adapting digital experiences to local market requirements, including language, payment preferences, and cultural considerations.
Requirements
* Minimum 5 years of experience in a senior e-commerce leadership role, ideally within luxury, premium, or high-end consumer brands.
* Demonstrated success in driving online revenue growth and managing complex digital commerce operations at an international level.
* Strong expertise in performance analytics, conversion rate optimization (CRO), customer segmentation, and data-driven decision-making.
* Proven ability to manage and evaluate the performance of agencies, contractors, and external service providers through KPI-based frameworks.
* Solid understanding of CRM strategies, customer lifecycle management, retention programs, and digital marketing channels.
* Excellent communication, organizational, and stakeholder management skills, with the ability to collaborate effectively across multiple teams and markets.
* Familiarity with regulated industries and compliance requirements is considered an advantage.
* Strategic mindset combined with strong execution capabilities and a passion for delivering exceptional customer experiences.
Benefits
* Competitive compensation package with performance-based incentives.
* Flexible remote working arrangement with occasional travel requirements.
* Opportunity to lead and shape the digital strategy of a rapidly expanding international business.
* Exposure to global markets and high-impact strategic initiatives.
* Collaborative, entrepreneurial, and innovation-focused work environment.
* Professional growth opportunities within a fast-scaling organization.
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