Cimbali Groupis an Italian manufacturer of professional coffee equipment. Our products are internationally recognized for their technological innovation and design. Joining the Group means contributing to building success by collaborating with a global leader that bases its achievements on quality and innovation.Role Purpose
TheBrand Manageris responsible for defining, governing and activating the brand and communication strategy of our product ensuring consistency of brand identity, effectiveness of messaging and alignment with go-to-market priorities in a B2B context.
The role acts as a strategic integrator between Brand & Communications, Marketing Product and Sales, ensuring that brand positioning is fully aligned with business objectives and product value propositions.Key Responsibilities - Brand Strategy & Positioning
Define, maintain and evolve the brand positioning of our product across B2B segments and international markets.
Translate business strategy and product value propositions into clear, consistent and differentiated brand narratives.
Develop and update B2B brand personas, tone of voice and brand storytelling frameworks.
Ensure coherence between brand identity, portfolio architecture and long-term strategic direction.Brand Communication & Corporate Messaging
Lead the institutional and brand communication of our product, in alignment with Group corporate communication.
Define key messages addressed to B2B stakeholders, including customers, partners, industry media and institutional audiences.
Coordinate PR and media relations activities, working with external agencies when applicable in relations to the Brand.
Oversee the development of high-quality corporate and brand communication assets across online and offline channels.Collaboration with Marketing Product
Work in close collaboration with Marketing Product teams to ensure consistency between product communication and overall brand positioning.
Contribute to product marketing and design-related acti