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Web content coordinator

Napoli
MSC Cruises
Web
Pubblicato il Pubblicato 8h fa
Descrizione

PpWhere passion meets opportunity /p pThe best of your adventures is the one you have yet to sail! /p h3Job Purpose /h3 pAs a member of the Global Digital Marketing Team, the Web Content Coordinator is responsible for managing the content of MSC Cruises’ consumer stores. This role ensures that product information and promotional messages are engaging, user-focused, and support online bookings and business goals. /p h3Key Accountabilities /h3 ul liStick with the web content plan according to the Corporate and specific markets needs, focusing on online sales priorities and product information. /li liCreate /localise effective promotional and product messages and visual assets, in cooperation with Digital Sales aligned with the global and local sales strategy, to engage users and promote online revenues. /li liBe responsible of the content delivery and publication, working with different stakeholders (UX, SEO, Digital Sales) gathering and applying requirements. /li liConfigure and test discounts, promotional campaigns, merchandising settings, and product information. /li liSet the online exposure for cruise offerings (filters, sorting, categories, product ranking...) and upload contents and assets ancillaries’ digital catalog. /li liEnsure all website content is aligned and updated, with a strong focus on the users’ point of view. Multi-testing devices testing is expected to meet the website quality standards. /li liApply SEO optimization guidelines to attract qualified organic traffic. /li liSet and deliver landing pages, labels, forms and additional content assets. /li liMonitor website performances and provide insights into the content effectiveness. /liliPartner with internal and external stakeholders (UX, SEO, Media, Analytics, Social Media, CRM, Trade teams, Markets, Creative agencies) to ensure content supports business objectives. /li /ul h3Qualifications /h3 ul liPrevious experience in web content management/digital, e-commerce, and UX writing, ideally in a digital agency or e-business company. /li liNative-level English proficiency. /li liProficiency in Adobe Experience Manager (AEM), Sitecore as well as content performance tools such as Google Analytics, Adobe Target. Content Square is considered a plus. /li liKnowledge of web technologies (HTML, CSS, JavaScript) is a plus. /liliFamiliarity with Adobe Photoshop/Adobe Express is considered advantageous. /li liBachelor's degree, preferably in Marketing, Communication, or Tourism. /li liAbility to work in a deadline-driven environment, balancing multiple priorities with shifting timelines. /li liStrong critical thinking, time management, and attention to detail skills. /li /ul h3Visa Requirements (if any) /h3 ul liRight to work in Italy. /li /ul h3Our Commitment /h3 pWe are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet. /p pReady to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here! /p /p #J-18808-Ljbffr

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