Ph3Role Overview /h3 pThe Senior Sales Manager for Italy is responsible for maintaining, consolidating, and optimizing Amazfit’s business within the consumer electronics retail channel, while driving the development of the sports market, including sporting goods chains and specialized sports stores. The role ensures stability and performance in the tech retail channel and leads growth initiatives in the sports channel to strengthen the brand’s presence in the wearable and sport tech segments. /p h3Key Responsibilities /h3 ul liMaintain and consolidate the existing business within the consumer electronics retail channel, ensuring commercial continuity, stable volumes, and strong in‑store execution. /li liManage and nurture relationships with major tech retailers, ensuring consistent performance and high‑quality account management. /li liDevelop the sports market, identifying new business opportunities with sporting goods retailers. /li liNegotiate commercial terms, promotional plans, and in‑store visibility initiatives across both channels. /li liAnalyze sell‑in and sell‑out performance, monitor KPIs, and propose corrective or improvement actions. /li liCollaborate with Marketing and Trade Marketing teams to ensure consistent execution across retail and sports channels. /li liMonitor market trends, competitive landscape, and category evolution in wearable and sport tech. /li liCoordinate product launches, seasonal campaigns, and channel‑specific commercial initiatives. /li /ul h3Requirements /h3 ul li7+ years of Sales experience in smartphone/wearables, sport tech, sporting goods, and consumer electronics. Sport Channel experience is a plus. /li liProven experience managing both tech retailers and sporting goods retailers. /li liStrong ability to maintain and consolidate existing businesses while developing new channels. /li liExcellent negotiation skills and strong results orientation. /li liDeep understanding of the Italian market across tech and sports sectors. /li liStrong analytical skills and experience withforecasting and business planning. /li /ul /p #J-18808-Ljbffr