Purpose of the role
The Senior Marketing Executive role provides effective and efficient support to TEAM LEWIS internal marketing efforts. This role will also involve taking the lead on, and responsibility for, ongoing marketing campaigns and related projects.
Responsibilities
Local marketing activity
1. Leads the planning and execution of all marketing activities in the region
2. Actively research and suggests ideas and opportunities to promote the company and services
3. Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences
4. Supports the Sales, New Business and Client Engagement Teams with prospect outreach
5. Works with designers of the Creative Team to develop creative campaigns, assets, graphics and collateral
6. Participates in brainstorms and training sessions
Content and PR
7. Plans and/or creates original content in formats appropriate to the topic and audience
8. Manages blog content and contributor calendar for the region
9. Manages executive team speaking engagements
10. Manage award programme including identifying opportunities and the creation and submission of entries
11. Ensure there is a regular pipeline of news and announcements from the region, including drafting and approval process
12. Identifies and creates a regular pipeline of case studies for publication on external channels, including drafting and approval process
Online and social marketing
13. Leads the social media marketing activity and ensure the region is well-represented
14. Manages SEO project support
15. Website editor for the regional site
16. Planning, set up and managing paid campaigns on different platforms, such as LinkedIn, Meta, Google Ads and Spotify, defining the proper goals, targets, formats, and assets, monitoring and optimizing budget and performances
Direct mail outreach
17. Manages the production/creation of internal and external newsletters
18. Suggests ideas for creative outreach campaigns
19. Segments and targets distribution lists, liaising with the sales team
Business development
20. Demonstrates solid knowledge of audience personas and recommend channels/tactics to target
21. Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and qualified leads
22. Monitors marketing qualified leads and flag/refer new business opportunities to senior team members
Reporting and analysis
23. Compiles and interprets monthly and weekly reports
24. Monitors campaign performance data and contribute to marketing reports, including campaigns such as website performance, mailers, events, advertising and social media activity
25. Monitors and analyse engagements on social media and respond as appropriate
26. Compiles ad-hoc reports and/or analysis as and when required
27. Manages budgets across campaigns
Systems and administration
28. Be a super-user of the team’s major marketing tools for social media management, content management systems and email [namely Sharpspring, Oktopost and Wordpress]
29. Be a curator for the Marketing sites on Sharepoint to ensure it is a destination for the global team to access current and correct assets and guides
30. Minutes team meetings and proactively help to drive actions to ensure projects stay on-track
General
31. Supports the Southern Europe Marketing Director, the Head of Global Marketing and the wider marketing team on projects and initiatives announcements; collateral; social media and content creation
32. Be a cultural ambassador for the region and marketing; promoting initiatives internally and externally; showcasing activities and achievements on social media
33. Manages administrative tasks for the team as appropriate
34. Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
35. Proactive suggestions for new processes and tools to improve efficiency and performance of the team
Promotional materials and collateral
36. Ensures ample marketing supplies are available based on requirements
37. Identifies new requirements and provide solution ideas and costs
38. Manages printing/production of marketing collateral, sourcing quotes and liaising with designers and printers/suppliers as necessary
About you
39. Strong marketing generalist skill set. Proficient across all marketing tactics and channels, including events, mailers and social / online
40. Creative thinking and independent problem solving
41. Confident, excellent communication skills (written and spoken)
42. Calmness under pressure and ability to deliver to tight deadlines
43. Well organised; ability to prioritise; attention to detail; a pragmatic approach
44. Energetic, confident, charismatic – a credible team player
45. Knowledge of marketing automation platforms such as Sharpspring, and some experience with design, photos, videos, HTML
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