Pubblicato il Pubblicato 15h fa
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Overview
We’re seeking a dynamic Content Marketing Manager to join our Theatrical Marketing team. This role will partner with Product Managers to help develop and execute compelling local social, digital, and influencer marketing strategies that drive audience engagement and box office performance for film releases in Italy.
Key Job ResponsibilitiesSocial Media Planning
- Craft and implement local data‑driven social media strategies aligned with global campaign objectives
- Develop innovative digital storytelling and creative concepts with strong cultural relevance
- Design comprehensive editorial calendars and amplification strategies for theatrical events in Italy
- Monitor and leverage emerging trends and consumer behaviours
- Coordinate with Marketing and PR teams to maximize campaign impact
Content Strategy & Production
- Lead end‑to‑end local content marketing strategy development and implementation
- Oversee production of local content, including briefing, editing, and quality controlManage production schedules and ensure alignment with local marketing campaigns
- Drive innovation in content formats and platform utilization
- Analyze performance metrics and optimize local content marketing strategies accordingly
- Maintain vendor relationships (agencies, freelancers, contributors)
Talent & Influencer Collaborations
- Build and manage a network of content marketing creators
- Negotiate and execute creator collaborations for local marketing campaigns
- Track and analyze creator performance metrics
Basic Qualifications
- Proven theatrical marketing experience within the industry
- Demonstrated success in marketing/social media roles at global media companies
- In‑depth knowledge of Italian media landscape and cultural trends
- Strong data analysis and performance optimization skills
- Excellence in cross‑functional team collaboration
- Outstanding communication and organizational abilities
Preferred Qualifications
- Experience in fast‑paced environments with multiple concurrent projects
- Track record of working with filmmakers, talent, and influencers
- Comprehensive understanding of theatrical marketing and digital platforms
- Bachelor’s degree in Marketing, Business Administration, or related field
- Fluency in English and Italian
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.
Company - Amazon Digital Italy s.R.L.
Job ID: A10417954
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