Fratelli Polli SRL WESTERN EU MARKETING MANAGER PERIMITER: SOUTHERN EUROPE (UK, DACH, FRANCE, EXPORT) REPORTING TO: CHIEF MARKETING OFFICER JOB CONTENT: Innovation Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti); Hunt newideas and Business solution in coherence with the Brand strategy; Translate NewProduct Development into product strategy (1-3years), transforming each industrial or R&D innovation into a consumer success; Lead central cross-functional team into innovation flow Project leadership BUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs Roll out Plan and Marketing Activity Plan Support BUs to develop impactful customer presentations Support BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase Trade Marketing: Work in close relationship with sales dept. developing Trade marketing Strategy to define priorities per Area/Customer/Format Trade marketing activities to improve Shelf visibility, product appealing and speed sellout Assortment and price analysis monitoring promo impact and effectiveness Instore activations leading new product launches and updating their performances Business Mastering Budget performance monitoring Margin/Mix/portfolio analysis & optimization Marketing and trade marketing Spending REQUIRED: Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…) Strong Leadership and Relation skill Good Experience in communication leading process, media plan and consumer activity Good Analytical and Financial skills Fluent English. French and German as a plus Good Presentation skills Experience in packaging management Proactivity, Creativity and open minded 5 years in MKTG management Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus LOCATION: HQ Monsummano Terme (PT)
📌 Western Eu Marketing Manager
🏢 Fratelli Polli
📍 Serravalle Pistoiese