PpFor a luxury boutique hotel located on the Amalfi Coast, we are looking for a Marketing Manager. /p pThe Marketing Manager is responsible for developing and executing the property-level marketing strategy with the objective of increasing brand awareness, driving direct business, maximizing revenue opportunities and strengthening the hotel's positioning within the luxury hospitality market. /p pReporting directly to the Ownership, this role works closely with Sales, Revenue Management and Reservations teams to develop and implement strategic marketing initiatives, ensuring alignment with the hotel's commercial objectives. /p h3Core responsibilities: /h3 ul liDevelops, implements, monitors and evaluates the hotel’s annual marketing plan, ensuring alignment with business goals and market opportunities. /li liDefines and executes strategic marketing initiatives aimed at increasing brand visibility, direct bookings, guest engagement and market share. /li liManages all aspects of the marketing budget, ensuring effective allocation of resources and maximizing return on investment (ROI). /li liOversees the planning, execution and performance analysis of all marketing campaigns across digital and traditional channels. /li liActs as brand guardian, ensuring consistency of brand identity, visual standards and messaging across all guest touchpoints. /li liLeads the development of marketing assets including collateral materials, photoshoots, video productions, website content and promotional materials. /li liManages CRM activities and guest database strategies, developing targeted communication plans, loyalty initiatives and personalized campaigns to increase guest retention and lifetime value. /li liUtilizes CRM and marketing automation platforms to segment audiences, analyze customer behaviour and optimize communication effectiveness. /li liAnalyzes campaign performance, website traffic, CRM data and commercial results, providing regular reports and recommendations to stakeholders. /li liMeasures and communicates the success of marketing initiatives through relevant KPIs and performance reporting tools. /li liCoordinates relationships with external agencies, media partners, content creators and suppliers, ensuring quality, consistency and budget compliance. /li liOversees social media strategy, content planning and digital presence to strengthen brand awareness and engagement. /li liPlans and coordinates promotional activities, events, partnerships, trade shows and industry initiatives aimed at increasing the visibility of the hotel in key target markets. /li /ul h3Job Requirements: /h3 ul liBachelor’s or Master’s Degree in Marketing, Business Administration, Economics or related fields. /li liMinimum 3 years of experience in a Marketing Manager position within luxury hospitality. /li liProven experience in developing and managing strategic Marketing Plans and annual marketing budgets. /li liStrong knowledge of CRM systems, customer journey management and marketing automation tools. /li liDemonstrated experience in digital marketing, performance analysis and ROI measurement. /li liStrong analytical skills with the ability to interpret commercial data and transform insights into actionable strategies. /li liExcellent knowledge of Microsoft Office Suite, particularly Excel and PowerPoint. /li liFluent English and Italian, both written and spoken. Additional languages will be considered a plus. /li liStrong leadership, communication, organizational and project management skills. /li liAbility to work in a fast-paced environment with a strategic and results-oriented mindset. /li /ul pLocation: Campania, Italy /p /p #J-18808-Ljbffr