OverviewThe Associate Brand Manager, MET, will play a key role in supporting the strategic development and commercial growth of the Joint Replacement portfolio across EMEA, with a primary focus on Mako and Enabling Technology.LocationFlexible within EMEATravelApproximately 40%Key ResponsibilitiesStrategic Planning & Market Development
Support the Senior Brand Manager in the development of annual and long-range brand strategies aligned with global objectivesContribute to EMEA business case development for pipeline products and new market opportunitiesPartner with global stakeholders to align on go-to-market approach and regional requirements
Portfolio & Lifecycle Management
Support execution of product launches (phase-in) and lifecycle management activities (phase-out)Contribute to positioning, messaging, and pricing strategies based on market and competitive insightsCollaborate with country leadership to support forecasting and demand planning
Marketing Activation & Scalability
Develop scalable, Pan-EMEA marketing assets and campaigns designed for localizationSupport country marketing teams in adapting materials to local market needsContribute to the creation of customer engagement initiatives, including congresses, educational programs, facility tours, and hands-on events
Education & Stakeholder Engagement
Identify internal and external education opportunities in collaboration with the Education ManagerSupport development of training content to strengthen product knowledge and brand perceptionBuild strong working relationships with regional marketing teams, sales leaders, and key opinion leaders
Performance Analysis
Monitor and analyze business performance and key brand metricsTranslate clinical and market insights into structured commercial recommendations
Required Qualifications
Bachelor's degree in Marketing, Business, Engineering, Life Sciences, or a related disciplineMinimum 6 years of professional experience, including significant exposure to medical devices or marketing/sales within a technical or healthcare environmentStrong analytical and commercial acumen, with the ability to translate clinical insights into compelling value propositionsDemonstrated ability to manage multiple projects within a matrix organizationExcellent communication, presentation, and stakeholder management skillsFluency in EnglishWillingness to travel internationally (approximately 40%)
Preferred Qualifications
Advanced degree (Master's or MBA)Experience within orthopaedics, robotics, navigation, or enabling technologiesExperience working across EMEA marketsAdditional EMEA language skills
What This Role Offers
Exposure to innovative enabling technologies within Joint ReplacementCollaboration within a highly international, cross-functional environmentOpportunity to contribute to strategic market development across EMEAA role that combines structured strategic thinking with operational execution
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.#J-18808-Ljbffr