Key ResponsibilitiesOwn and lead brand strategy and annual marketing plans across the full marketing mixDrive product and portfolio innovation, from concept development to launch executionAct as brand guardian, ensuring consistency across positioning, pricing, promotion, and distributionLead cross‑functional teams to execute go‑to‑market plans effectively and on timeMonitor brand health, business KPIs, and ROI, translating data into clear strategic actionsAnalyze category, market, and consumer trends to identify growth opportunitiesDefine pricing and distribution strategies in partnership with Sales and Finance, with a strong focus on P&L; impactQualificationsBachelor’s degree in Marketing, Business, or a related field (or equivalent experience)7+ years of experience in Brand Management or Marketing roles within FMCG environmentsProven experience managing complex brands and innovation projectsRequired SkillsStrong analytical, commercial, and strategic mindset with solid P&L; understandingExcellent communication and influencing skills across senior stakeholdersAbility to operate autonomously while leading cross‑functional teams in matrix organizationsPreferred SkillsExperience in digital, omnichannel, and shopper‑centric marketingStrong knowledge of consumer insights, panel data, and brand tracking toolsCompensationCompetitive salary and benefits package, aligned with seniority and market benchmarks (range 45.000 - 60.000)