Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose – Celebrating life, every day, everywhere – plays a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
At Diageo Italy, we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.
About the role
Diageo brand teams are the custodians of our brands and ensure their future growth and success.
As a member of this team, you will be the guardian of one of our iconic brands and work to shape its future.
You will drive and project manage the creation of the brand’s strategy and plans based on consumer, customer, and shopper insights, build brand equity, and help drive :
* Recruitment / Re-recruitment – both from a customer and consumer perspective.
* Scale – in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP.
* Fame – making these brands the most talked about. You will collaborate with the Global Brand Teams, multiple agencies, cross-functional teams, and partners to deliver on our salience and brand love objectives.
* Physical Availability - the ability to see, find, and trigger associated memories in a buying context, all resulting in success at the point of purchase.
Your Key Responsibilities
* Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space).
* Find, own, and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
* Shape the brand to thrive in a digital environment, develop long-term digital strategy & social media plans.
* Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance to deliver the annual operating plan.
* Understand and handle pricing & promo strategy, margin mix, and volume drivers.
* Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.
About you
* 5+ years of relevant marketing experience with a good understanding of the Italian market (Consumer, media, culture).
* Existing capability to build meaningful relationships based on mutual trust and respect.
* Successful management of senior partners, resulting in strong and positive outcomes.
* Holistic skills across various marketing growth drivers with a reputation for delivering groundbreaking business results.
* Comfort with dealing with ambiguity, complexity, and working within a fast-paced, entrepreneurial, and matrixed environment.
* Demonstrated brilliant execution to high standards across various pillars of brand building.
* Deep personal accountability for outstanding performance.
* Strong commercial and numerical foresight with attention to detail.
Our Offer
* An inclusive company culture that prioritizes employee development.
* A competitive salary with bonus and many benefits suited to your lifestyle.
* An industry-leading parental leave policy.
* and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.
We recognize that for Diageo to thrive and realize its ambitions, we need diverse talent with a range of backgrounds, skills, and capabilities across our operations in 180 countries, reflecting our broad consumer base.
Flexibility is key to success in our business, and many staff work flexibly in various ways, including part-time, compressed hours, and flexible locations.
We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the application and interview process and to perform essential job functions.
Don’t let anything stop you from applying!
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Brand Manager • Milano, Lombardia, Italia
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