Reporting to the E-commerce Web Marketing' CRO and SEO Manager; the E-commerce Web Marketing Specialist will contribute to the execution and monitoring of performance-driven digital marketing initiatives across key channels with a specific focus on North American and Canadian markets. The role is focused on the daily support and optimization of digital marketing performance campaigns' performance tracking' and the alignment of commercial priorities with digital marketing activities. This position plays a key role in ensuring consistency' accuracy' and efficiency across all operational tasks within the E-commerce Web Marketing area.
CORE RESPONSIBILITIES
- Collaborate with the E-commerce Web Marketing' CRO and SEO Manager in the planning' allocation' and ongoing optimization of the monthly media budget' ensuring effective ROI and alignment with sales targets.
- Analyze key metrics (Traffic' CR' CTR' Revenue' Promo Redemption) and identify trends to support strategic decision-making' while proactively proposing new channels' tools' CRO and other opportunities to enhance performance and achieve business goals.
- Support the planning and execution of online campaigns' with a focus on SEM' Remarketing' Social Paid and Affiliate programs.
- Coordinate with external media agencies and partners' sharing briefs and assets' and ensuring the timely and correct delivery of campaigns.
- Conduct daily checks on digital campaigns (SEM' Display) to ensure consistency with marketing guidelines and commercial priorities.
- Cooperate with internal teams (CRM' ADV' Retail-Ops' Retail Inventory & Merchandising) to align and execute cross-channel marketing initiatives.
- Collaborate with all E-commerce Teams keeping track of marketing activities and daily tasks through shared calendars and task management tools.
- Perform promotion and new feature tests in staging and production environments.
- Follow up on change requests or bugs tickets through Jira platform.
Requirements
- University degree in Marketing' Communication' Digital or related fields
- At least 3 years of experience in a similar role within a digital' e-commerce' or fashion environment with a strong focus on North American and Canadian markets
- Strong interest in digital marketing and e-commerce dynamics.
- Solid organizational skills and ability to manage multiple tasks with precision and attention to detail.
- Strong analytical mindset' confident in working with data and performance metrics.
- Comfortable working in a fast-paced' deadline-driven environment.
- Proactive' flexible and team-oriented' yet capable of managing tasks independently.
- Proficiency in Microsoft Office' especially Excel and PowerPoint.
- Proficiency of digital marketing tools like GA4' Google Search Console & Looker studio
- Excellent communication skills in English (written and spoken); additional languages are a plus.
- Interest in working in a cross-functional and international environment.
Benefits
- An International' fresh and dynamic working environment
- Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility;
- Physical & Mental Health programs' sustainable projects and workshop promoted by Guess Community
- Arts' sports and social events outside the office' thanks to our Guess Fun activities!
- Training & Development platform and paths
- Discount on our products both online and in stores
Don't miss your chance to join a progressive and sustainable global company' which is constantly looking for new challenges and opportunities to grow in a competitive and tough market.
Guess promotes a people-first workspace' where their well-being and their development are part of the history and the success of the brand.
Do you think we're a good match for you? Apply now to be part of our family!