PpFounded in Italy in 2007, Eataly is the world's largest artisanal Italian food and beverage marketplace. At Eataly, you can Eat a meal at restaurants or quick-service counters, Shop for the ingredients, and Learn through classes and tastings. /pulliEat Better, Live Better! /li /ulpEataly is present across 15 countries in the world through owned stores and franchising agreements. /ph3Overview /h3pIn this role you will be responsible to partner with local teams to drive the marketing agenda across EMEA. /ph3Responsibilities /h3ulliReporting into the Head of Brand Communications, the Brand Manager is responsible for shaping and communicating our vision and mission through the delivery of marketing campaigns to drive awareness and traffic, primarily for Italian market and for our other countries included in EMEA region. /liliActively contribute to the construction of a yearly marketing roadmap of brand campaigns in line with the commercial calendar for Italy and the region /liliAnalyze brand positioning and consumer insights to deliver innovative and consistent marketing campaigns, from insight, to brief and blueprint, to execution and assets production /liliBe responsible for the delivery of all the relevant campaign toolkits, including copywriting, campaign and copy deck set up, asset collection coordination, in close collaboration with corporate marketing teams /liliBe responsible for project management and coordination of all stages of the process of building campaigns making sure the smooth meeting of every deadline with the expected results /liliBe responsible for content production and copywriting, with strong ability in crafting communication accordingly with the purpose of the campaign and the media engaged /liliTranslate brand elements into plans and go-to-market strategies, by engaging internal stakeholders from other departments (retail, buyers, FB) /liliWork closely and engages the EMEA Marketing team in the process: creative team, social and digital media team, PR, e-commerce and product team, CRM etc. /liliAssess KPIs, measure output and make performance reports of the campaigns /liliMonitors market trends, research consumer markets and competitors’ activities relevant for the FB industry bringing fresh insights back to the team /liliProtect Eataly’s brand and ensures marketing activities and promotions are properly communicated /li /ulh3Qualifications /h3ulliMaster’s Degree in Business or Marketing / Communications /lili4 / 5 years of experience in marketing within large and international organizations /liliPrevious experience in FoodBeverage, food industry and / or retail field as project manager, brand manager or marketing and communication professional /liliExperience in regional project management and implementation, including with remote teams /li /ulh3Knowledge Skills /h3ulliDemonstrated ability to craft compelling communications campaigns and messaging rooted in consumer insight, with proven copywriting skills both in Italian and English /liliExceptional communication and influencing skills : we are looking for someone who is at ease collaborating with peers and people at different levels of seniority and diverse types of expertise, and who has a demonstrated ability to influence decision-making across various levels of an organization /liliProject management skills : strong ability in planning activities, keeping timing and monitoring projects’ development /liliStrong Passion for food /liliDemonstrated ability to work in a multicultural environment /liliDemonstrated organizational, analytical and business management skills in complex organizations /liliDemonstrated ability to manage multiple workstreams under time pressure /liliProactive team-player with high level of reliability and integrity /liliItalian mother language, fluent in English /li /ul /p #J-18808-Ljbffr