Product Marketing Manager, WW Prime CXO
Prime is Amazon's most loved and used subscription based service offering range of membership benefits. As the WW Prime CXO (Customer Experience Optimization) team, we strive to continuously delight our tens of millions of Prime members around the world and directly contribute to its rapid growth. Our team drives go-to-market strategy and tactics for new Prime product launches globally, focuses on customer experience optimization, content experimentation across the Prime lifecycle and drives innovation in tooling development as stewards of the Prime brand. We are looking for a Product Marketing Manager capable of elevating our marketing operations to delight our customers with relevant and appealing content and lifecycle marketing experiences.
Key job responsibilities
As part of the WW Prime CXO GTM team, you are expected to have strong experience in go-to-market strategy as well as executing tactical implementation. This role will be primarily responsible for driving content experimentation for global marketplaces, to continuously enhance customer messaging & experience across Prime lifecycle touch points. As part of this role, you will ideate on content experiments, execute the end-to-end set up of Onsite & Outbound campaigns and analyze results to provide actionable insight into performance. For this, you will be closely collaborating with multiple locale marketing teams to plan experimentation roadmaps basis market specific insights. You will also be responsible for setting up BxGy based Journey Experiments (multi-step customer experience) for required marketplaces. The successful candidate will be a strong communicator, great at meeting multiple deadlines through exceptional planning skills and capable to operate in multi-stakeholders set-up. Experience with using marketing tools like Symphony, SONAR, lab-notes or tools in similar domain will be preferred. Prior experience in driving content experimentations, A/B tests or weblabs is highly desired.
A day in the life
You’ll be responsible for defining roadmaps to facilitate and accelerate our team's marketing operations, expanding our reach to all available Prime countries. You will be heavily involved in both - defining and executing marketing strategy for launch of Prime member growth products and scaling up content experimentation to improve customer experience for Prime marketplaces. You will work in close collaboration with locale marketing teams, product leaders as well as tech teams to identify new opportunities to invent and simplify. Our environment is fast-paced and requires someone who is open to work across multiple time-zones as required, strong in stakeholder management and highly detail-oriented.
About the team
You’ll be joining a diverse, cross-cultural highly engaged and collaborative globally focused team that is passionate about innovating and improving the experience and content for Prime members worldwide. Our team optimizes the Prime customer experience through content updates, experimentation, product launch GTMs, and tooling development. Collectively, we ensure that messaging across the entire Prime lifecycle is updated, relevant and engaging for each customer.
Basic Qualifications
* 4+ years of professional non-internship marketing experience
* Experience with onsite marketing, lifecycle marketing and digital advertising
* Experience with A/B or multivariate testing
* Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
* Bachelor's degree
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