Marketing Manager, Lifecycle, Marketing and PrimeWe’re looking for a Lifecycle Marketing Manager to develop and deliver engagement programs that delight our customers and deepen their relationship with Amazon. This person will design, test, and scale engagement strategies. You will flex your analytical and creative abilities as you design, experiment, and build marketing programs that help customers experience and understand how Amazon can help provide greater value and strengthen customer engagement.In this role, you will own the experimentation strategy to determine the best way to set up new engagement program tests to achieve the desired learnings. You will lead program execution across owned and operated channels including Amazon’s homepage, cross-site placements, email, landing page destinations, and more. You will also partner with other teams to analyze the results and report key insights to leadership. To be successful, you will be naturally curious, thrive in ambiguity, be willing to roll up your sleeves to get things done and obsess about how to serve our customers better. This role requires the ability to move quickly and use a test and learn approach to develop scalable marketing programs.Key job responsibilitiesOwnership of planning, designing, and executing marketing initiatives that drive adoption of new shopping behaviors and lead to repeat purchasingOwn the experimental testing design to uncover key insights and inform future campaignsDevelop segmentation models for retargeting key segments with experimental Lifecycle offers and messagingBuild and execute campaigns, report on individual campaign results and bigger picture trendsPartner with program owners throughout Amazon, to iterate and test different ways to communicate key messagesDocument best practices in execution and reporting that will serve as a model for partner teamsBasic Qualifications5+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience using Microsoft Excel to manipulate and analyze dataExperience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionBA/BS degree with certificate of completion of studies requiredFluent in both, English and SpanishPreferred QualificationsExperience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generationAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.#J-18808-Ljbffr