LiDESCRIPTION /lipJoin ETX and Oval at this pivotal time and help shape our future. /ppAcquired in 2021 by ETX Capital, Oval Money has helped tens of thousands of people learn how to take control of their finances - from their spending to their saving and investment habits. Oval is a place where managing your money is both rewarding and exciting. A smart place, where complexity gives way to simplicity, and where a lack of transparency gives way to education. /ppWith 50 years’ experience under our belts, ETX Capital remains one of the leading brokers in the UK, serving retail and professional clients alike. From spread betting, to offering thousands of global CFD markets that include forex, commodities, and shares, we strive to build a product for every kind of trader. Speaking to our strengths and priorities are our many accolades, among them, Best Client Relationship Manager Service 2021 (from by the Online Personal Wealth Awards); Best CFD Provider 2021, won at the ADVFN Awards, and Best TIablet / Mobile Application granted at the 2020 Shares Awards. /ppIf you want to make an impact, then we can’t wait to have you with us for the journey! /pulliREQUIREMENTS /liliIn this Role you will /liliOwn the CRM communication strategy and design how we will convey our value propositions and key messages /liliCreate, Deliver and Optimise high-impact initiatives across the customer lifecycle that accelerate active customer growth, re-engagement, and revenue generation /liliIdentify key segments of users and how each of these segments benefit our product /liliWork closely with the Head of Growth and the whole marketing team, to ensure that our communication has a consistent tone /liliEstablish and maintain a solid relationship with our users through one-shot campaigns, seasonal initiatives, and daily communications /liliOptimise the CRM reporting framework, launch impactful tests, and measure CRM initiatives' impact on revenue generation and sales /liliAnalyse campaign results, develop benchmarks, and create and share regular performance reports with different stakeholders /liliYour Profile and Mindset /liliStriving in an unstructured startup environment, not looking for the 9 to 5 role /liliSelf-motivated, with excellent written and verbal communication skills /liliCreative problem solver - able to identify real obstacles and viable solutions /liliOutcome-oriented; you articulate the desired outcome and work collaboratively to create a path to achieve it /liliAware of the interconnectivity between technology and customer experience /liliSelf-starter, you don’t wait to get information and guidelines but take actions to find them /liliExcellent project management skills, ability to multitask effectively, and work cross-functionally. /lili3-5 years of experience in CRM marketing, preferably in the Fintech / Trading space /liliExperience in producing cross-channel campaigns using marketing automation tools /liliExperience with Salesforce and Pardot, experience with integrating CRM tools (e.g Braze) is a plus /liliDeep knowledge in CRM segmentation, campaign management, direct marketing and engagement marketing /liliAbility to identify priorities and work on multiple projects at once, sometimes with short deadlines /liliFluent in English, other languages (Italian) are a plus /li /ul #J-18808-Ljbffr