Brand Manager TENA
For our office in Legnano (Milan) and within our BU Consumer Goods we are looking for a passionate Brand Manager for our TENA Brand reporting directly to the Senior Brand Manager TENA.
About the Role
Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.
What You Will Do
- Local markets brand owner responsible for brand P&L;, brand building, and profitable market share development.
- Lead annual brand P&L; planning: own brand A&P;, define brand activation touch points in line with global guidance, and ensure sufficiency and accuracy of A&P; allocation & monitoring.
- Oversee local marketing implementation: use global material, reduce non‑working items, maximize digital and paid media.
- Lead brand & innovation campaign activation: track and correct actions; for product innovation, achieve the business case and manage all phases including phase in/phase out distribution and brand activation.
- Own brand assortment, product management, and pricing in line with global guidance; drive assortment initiatives with global partners (SC GPM, GBIS, PMI).
- Expert in capturing consumer and customer insights.
- Provide feedback to the global brand strategy.
- Responsible for the media plan strategy.
Who You Are
- University degree in Business Management, Marketing, or a similar academic background.
- Minimum 2 years of previous experience in a marketing role within the FMCG sector is a plus.
- Fluency in English.
- Media knowledge and familiarity with Excel and Nielsen for data analysis.
- Strong teamwork, communication skills, and proactivity in leading multiple projects simultaneously.
What We Can Offer
Our purpose "Breaking Barriers to Well‑Being" provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity you’ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Key Skills
- Digital Marketing, Marketing, Management
- Profit & Loss, Analysis, Microsoft PowerPoint
- Market Research, Project Management, Product Management
- P&A; Management, Product Development, Branding
Application End Date: 15 ott 2025
Employment Type: Full‑Time
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