Overview Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments. Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,600 people and hosts a global distribution network. Benefits Flexible Work Models Health Insurance Meal Allowance Performance Related Bonus Location: Milan • Hybrid Work Your role FHP di R. Freudenberg S.A.S. You support our team as TRADE MARKETING MANAGER ITALY CONSUMER Responsibilities Act as a strategic link between Marketing and Sales, ensuring effective execution of brand strategies at the point of sale across all relevant channels. Develop and implement trade marketing plans, shopper marketing programs, and in-store/online activations aligned with customer platforms (email, apps, loyalty programs). Collaborate with the sales team to create impactful trade promotions, POS materials, and customized retailer solutions to drive brand visibility, awareness, and sell-out. Monitor and analyse sales performance, customer KPIs, market data, and competitor activities to identify growth opportunities and guide go-to-market strategies. Lead category and shelf management initiatives, including the development of planograms, merchandising guidelines, maximize shoppability and logical adjacencies. Provide strategic recommendations on product assortment, pricing, and promotion based on data insights and retailer needs. Develop compelling customer selling stories and coordinate line reviews to support top-line growth and product trial. Manage and track trade marketing and shopper marketing budgets, ensuring effective ROI analysis and continuous performance improvement. Build strong relationships with regional marketing teams and cross-functional stakeholders by sharing best practices, aligning on strategies, and presenting reports and country-specific insights to address local challenges. Qualifications Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. 5 years of working experience with at least 3 years in trade marketing or category management within the FMCG industry. Strong understanding of retail dynamics, shopper behaviour, and channel strategies. Analytical mindset with the ability to translate data into actionable insights. Excellent communication and cross-functional collaboration skills. Knowledge of Nielsen/IRI data and CRM tools is a plus. Fluency in English Equal Opportunity The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. LI-MC1 Additional Information Margherita Codazzi J-18808-Ljbffr