Ph3Overview /h3pFratelli Polli SRL /ppbSOUTHERN EU MARKETING MANAGER /b /ppbPERIMITER: /b SOUTHERN EUROPE (UK, DACH, FRANCE, EXPORT) /ppbREPORTING TO /b: CHIEF MARKETING OFFICER /ph3RESPONSIBILITIES /h3ulliInnovation /liliAnalyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti); /liliHunt new ideas and Business solution in coherence with the Brand strategy; /liliTranslate New Product Development into product strategy (1-3years), transforming each industrial or RD innovation into a consumer success; /liliLead central cross-functional team into innovation flow /liliProject leadership /liliBUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs /liliRoll out Plan and Marketing Activity Plan /liliSupport BUs to develop impactful customer presentations /liliSupport BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase /liliTrade Marketing: Work in close relationship with sales dept. developing /liliTrade marketing Strategy to define priorities per Area/Customer/Format /liliTrade marketing activities to improve Shelf visibility, product appealing and speed sellout /liliAssortment and price analysis /lilimonitoring promo impact and effectiveness /liliInstore activations /lilileading new product launches and updating their performances /liliBusiness Mastering /liliBudget performance monitoring /liliMargin/Mix/portfolio analysis optimization /liliMarketing and trade marketing Spending /li /ulh3REQUIREMENTS /h3ulliStrong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…) /liliStrong Leadership and Relation skill /liliGood Experience in communication leading process, media plan and consumer activity /liliGood Analytical and Financial skills /liliFluent English. French and German as a plus /liliGood Presentation skills /liliExperience in packaging management /liliProactivity, Creativity and open minded /lili5 years in MKTG management /liliExperience in FMCG is a must. Experience in International background and in ambient-food it’s a plus /li /ulpbLOCATION: /b HQ Monsummano Terme (PT) /p /p #J-18808-Ljbffr