Brand Manager - Maternity Cover page is loaded
Brand Manager - Maternity CoverApply remote type Hybrid locations Milan area, Italy Lombardy, Italy Piedmont, Italy time type Full time posted on Posted Yesterday job requisition id Essity255564
About the role
Essity is looking for a passionate and results-driven Brand Manager to lead the Tempo and Demak’Up brands in the Italian market. This is an exciting opportunity to take full ownership of two of Essity’s most iconic brands, driving their growth and visibility at a local level.
As Brand Manager, you will play a key strategic and operational role, with full responsibility for the P&L, brand equity, and market share development. You will lead the planning and execution of marketing initiatives and brand activations, ensuring alignment with the global strategy while tailoring actions to the specific needs of the Italian market.
You'll be part of a collaborative and international environment and report directly to the Marketing Manager Region South West. The role will be based at our offices in Legnano (MI).
What you will do:
* Lead and implement the annual brand plans, defining local activation touchpoints in line with global guidelines.
* Manage and monitor the A&P budget, ensuring proper allocation and usage.
* Implement global marketing strategies at local level, maximizing the impact of digital and paid media, while minimizing non-working spend.
* Activate, monitor, and optimize Brand & Innovation campaigns, taking full ownership of achieving the business case for product innovations.
* Oversee all product lifecycle phases: launch, phase-in/out, distribution, and brand activation.
* Manage assortment and pricing in line with local & global directives, collaborating with internal partners.
* Lead consumer and customer insight gathering and translate findings into effective strategies.
* Provide feedback and insights to help shape the global brand strategy.
* Support and develop team members (if applicable), fostering their professional growth
Who you are:
* Degree in Marketing, Economics, Business Management or related fields.
* Minimum 3 years of experience in Brand Management or Trade/Consumer Marketing roles, preferably in FMCG or Healthcare sectors.
* Solid knowledge of the marketing mix levers and product lifecycle management.
* Strong business acumen and proven P&L ownership.
* Experience managing ATL/BTL and digital campaigns.
* Excellent analytical, problem-solving, and synthesis skills.
* Strong interpersonal, leadership, and cross-functional collaboration skills.
* Fluent in English, both written and spoken.
* Proactive, results-oriented mindset with a collaborative attitude.
What We Offer
* An inclusive and international environment focused on innovation and growth
* The opportunity to work with one of Essity’s most iconic brands
* A key role in driving brand success in the local market
* Hybrid working model: 2 days per week remote, offering flexibility and work-life balance
* 12-month fixed-term contract, competitive salary aligned with market standards (fixed salary + bonus + iwelfare benefits package)
Application End Date:18 ago 2025Job Requisition ID:Essity255564About Us
Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
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