Who you are - You have excellent knowledge of the IKEA product range, national priorities, volume commitments, local market conditions and local store competitors and using this information to drive the store commercial calendar. - You are good at analysing activity performance, and identifying successful activities, solutions and ideas and improve planning of future activities - Broad knowledge of sales techniques - Broad knowledge of the HFB range and services and how to identify and realise opportunities for add-ons, cross-selling and up-selling of IKEA products and services to fulfil customer needs - Broad knowledge of the possibilities to activate sales and the use of the commercial calendar and relevant associated store activities - Sales steering - Broad knowledge of data analytics and the sales KPIs - Broad knowledge of priorities, business planning process of Customer Experience & Loyalty strategy and of main drivers for customer engagement and customer behaviors - Passion for people and oriented in self-developing talents and the team - Ability to communicate confidently and clearly in both English and Italian Your responsibilities - Ensure the correct implementation of the Country Commercial Calendar Plan and analyse your activity performance; follow-up and communicate to key stakeholders the effects of commercial activities - Secure the vitality of the IKEA store and in all media by working closely with your store commercial team and using good examples from other stores to ensure customers feel inspired to visit the store more frequently - Cooperate with the Store Commercial Team to set the best store Add-on strategy and secure the correct implementation of the process within the store functions involved - Act as a member of the Customer Engagement & Loyalty function and proactively contribute to realize the Customer Engagement & Loyalty strategy in Store to achieve common objectives and goals - Contributor for driving the acquisition and the activation in store of IKEA Family members and IKEA Business Network members, developing and executing engagement programs, highlighting benefits and rewards to enhance the member lifetime value - Lead and communicate the commercial calendar, store activity plan and CE & Loyalty KPIs and activities to your store colleagues in a way that motivates them to take ownership for their part in achieving the overall goals - Develop your team, its individual members, and their talent to have engaged coworkers and ensure a succession planning - Act quickly on commercial opportunities or threats to face a fast-changing business environment by monitoring the main KPIs, investigating local customer needs and their feedbacks in all the channels and analyzing stock availability - Be an active player in working on sustainability initiatives with the team through ensuring sustainability priorities are reflected across store offering - Cooperate inside the City ecosystem (Rome stores and PAOP) Together as a team We are the ones meeting our customers - in our stores, online, in our catalogue and beyond. We have knowledge of the IKEA product range, local markets and customer needs and we constantly find new ways of making real connections with our customers to maximize sales and profitability. Together with thousands of colleagues around the world we’re a diverse team working for the continued global success of the IKEA Concept - a concept that helps millions of customers create a better everyday life!