Borgo Lifestyle Group is a dynamic and rapidly growing company with a strong international presence in the luxury lifestyle industry. Our growth is fueled by a passion for creativity and a relentless pursuit of excellence. We are looking for like-minded individuals to join us in our vibrant work environment.
Based in Florence, the Borgo Lifestyle Group is a collection of luxury lifestyle companies which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants, Borgo Santo Pietro Saporium and Trattoria sull’Albero, and a holistic Spa; Saporium Firenze, a Michelin star restaurant in Florence; Yacht Satori, a custom yacht with the shape of a traditional schooner but all the amenities of a world-class racing yacht; PN Homes Constructions, a construction company specialised in the refurbishment of historic properties in Italy and the UK; Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide.
We are looking for a creative and strategic PR & Marketing Director who is passionate about lifestyle, fashion, and luxury. This individual will be responsible for leading multi-channel marketing programs and developing innovative marketing strategies and initiatives.
Main responsibilities:
* Lead the development of all marketing plans in collaboration with the owner.
* In collaboration with the owners, create a strong brand message and identity across all channels (events, newsletter, web pages and social media).
* Ensure the implementation of effective marketing strategies.
* Responsible for building and delivering marketing campaigns, ensuring key messages are consistently delivered.
* Analyse performances of marketing campaigns.
* Prepare and manage annual budget for the department.
* Set and monitor team’s objectives, priorities and goals.
* Actively participate in the recruitment and training activities of the marketing department in collaboration with the HR department.
* Conduct strategic marketing analysis and reporting.
* Develop and implement marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
* Manage PR activities, brief press and PR team about new products and ensure positive feedback.
* Oversee social media planning and execution.
* Collaborate with managers across all departments to create innovative marketing and branding strategies.
* Monitor, review and report on all marketing activities and results.
* Manage relationships and collaborations with agencies and external partners.
* Attend meetings, marketing events and conferences.
* Identify new business opportunities and new product introduction.
* Develop promotions with advertising team.
* Analyse market trends and competitors.
Candidate profile:
* Bachelor’s or Master’s degree in marketing or relevant field.
* At least 5 years’ work experience in the marketing field with at least 3 years in a management role.
* Previous experience in hospitality and lifestyle sector is mandatory.
* Fluent level of both spoken and written English is required; good level of both spoken and written Italian is requested. Any additional language spoken is a plus.
* Experience and proof of running successful marketing campaigns.
* Exceptional managerial and leadership skills.
* Strategic and analytical thinking, and problem-solving abilities.
* Superior interpersonal, time management and organisational skills.
* Excellent communication and presentation skills.
* Deep knowledge of Web Analytics, CMS software, social media and Google Adwords.
* Comprehensive knowledge of business and brand management.
What we offer:
Dynamic work environment.
Work in an international and multicultural context.
Details of the offer:
Full time contract, open-ended
Location: Florence city centre, Italy
Starting date: July 2025