Pb B2B Demand Generation Marketing Manager (Italy) /b /p pb Report to /b : CEO and Founder /ppb Location /b : Milan — hybrid /ppb Contract /b : Full-time, permanent /p pb Role mission: /b Build Futurely’s inbound demand engine in Italy from the ground up, testing and scaling acquisition channels to generate qualified opportunities among HR leaders in mid-market and enterprise companies. /p pb Who We Are /b /pp Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30.Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory. /p pb What you’ll own /b /pulli Demand generation experimentation: build and test inbound acquisition channels from scratch (LinkedIn Ads, content, webinars, events, partnerships), working with Sales and leadership to refine messaging and generate qualified opportunities. /lili Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts. /lili Marketing performance forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot. /lili Performance marketing optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates. /lili Marketing operations automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency. /li /ul pb What success looks like /b /pulli First 3 months: tracking setup, ICP alignment with Sales, launch of 2–3 acquisition channels, first inbound opportunities /lili6 months: 2–3 qualified inbound opportunities per month and two validated channels /lili9 months: 3–4 opportunities per month and first inbound deals closed /lili12 months: 4–6 qualified opportunities per month with sustainable CAC (target LTV/CAC 3) /li /ul pb Ideal profile /b /pulli3–6 years of experience in B2B demand generation, growth, or performance marketing. /lili Proven track record in generating inbound opportunities and contributing to pipeline growth in a B2B environment. /lili Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise). /lili Strong hands-on experience with performance marketing, funnel analytics, and attribution models. /lili Advanced proficiency with HubSpot and modern B2B marketing stacks. /lili Solid understanding of marketing automations and AI tools, with practical experience applying them. /lili Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates). /li /ul pb What We Offer /b /pulli Competitive compensation: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs) /lili /ul /li