OverviewAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\'s lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.Job DescriptionScopeDefine and Lead the Brand Strategy, coordinating the Marketing Activities, according to global and local processes and procedures.Main ResponsibilitiesBusiness & Financial AcumenSupport the Business Unit Manager in Brand Financial processes:Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range PlanAnalysis to InsightsResponsible for:Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collectionCustomer StrategyLead the development of the Brand & Functional Plans, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit ManagerMarketing Mix OptimizationEnsure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectivesEffective EngagementResponsible for the Digital Customer engagement evolution and the delivery of Advanced Customer Experiences via the creation and delivery of effective communication plans and materialsCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the In-Field teamInternal & External Stakeholder AlignmentLeverage on strong relationships with international and loc...