Ph3Brand Manager TENA /h3 pFor our office in Legnano (Milan) and within our BU Consumer Goods we are looking for a passionate Brand Manager for our TENA Brand reporting directly to the Senior Brand Manager TENA. /p h3About the Role /h3 pSupport the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets. /p h3What You Will Do /h3 ul liLocal markets brand owner responsible for brand PL, brand building, and profitable market share development. /li liLead annual brand PL planning: own brand AP, define brand activation touch points in line with global guidance, and ensure sufficiency and accuracy of AP allocation monitoring. /li liOversee local marketing implementation: use global material, reduce non‑working items, maximize digital and paid media. /li liLead brand innovation campaign activation: track and correct actions; for product innovation, achieve the business case and manage all phases including phase in/phase out distribution and brand activation. /li liOwn brand assortment, product management, and pricing in line with global guidance; drive assortment initiatives with global partners (SC GPM, GBIS, PMI). /li liExpert in capturing consumer and customer insights. /li liProvide feedback to the global brand strategy. /li liResponsible for the media plan strategy. /li /ul h3Who You Are /h3 ul liUniversity degree in Business Management, Marketing, or a similar academic background. /li liMinimum 2 years of previous experience in a marketing role within the FMCG sector is a plus. /li liFluency in English. /li liMedia knowledge and familiarity with Excel and Nielsen for data analysis. /li liStrong teamwork, communication skills, and proactivity in leading multiple projects simultaneously. /li /ul h3What We Can Offer /h3 pOur purpose "Breaking Barriers to Well‑Being" provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity you’ll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. /p h3Key Skills /h3 ul liDigital Marketing, Marketing, Management /li liProfit Loss, Analysis, Microsoft PowerPoint /li liMarket Research, Project Management, Product Management /li liPA Management, Product Development, Branding /li /ul pApplication End Date: 15 ott 2025 /p pEmployment Type: Full‑Time /p /p #J-18808-Ljbffr