Brand Manager TENA (Temporary):For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave. She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand. Please not this is position is referred to a temporary contract of 12 months. What You Will Do - Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position. - Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances - Crafting and implementing comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective, - Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan. - Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies. - One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans. - Assure rapid decision making, always in respect of compliance, to be reactive to market environment. Who You Are - University degree in Business Management, Marketing or similar - You own a previous experience in a marketing role, background from the FMCG sector is a plus. - Experience in leading multiple projects at the same time - Fluent in Italian and English Application End Date: 11 feb 2025 Job Requisition ID:Essity250769