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**Job Details**:At Kantar Trade Optimisation, we understand FMCG companies like nobody else. We are a leading provider of revenue management software solutions for the Consumer Goods industry worldwide.
Our mission is to help FMCG to unlock profitable growth through successful digital transformation programs by enabling the right commercial capabilities at speed and scale across their entire organisation.
Sitting within the Trade Optimisation Product Marketing Team and reporting to the Head of Product Strategy and Alliances; your mission will be to bring our expertise, vision, product value propositions, and proven track record to life through successful and compelling content initiatives that will ultimately drive engagement and growth opportunities with consumer goods manufacturers around globe.
As a Content Marketing Manager, you will be responsible for formulating content strategies, producing content and publishing it across media channels, while liaising with internal and external partners to create and deliver with impact.
**Responsibilities**:
- Support the definition of content strategy for Trade Optimisation in alignment with short-term and long-term company goals and strategy
- Create compelling content frameworks and develop an editorial calendar to deliver with impact throughout the year across global and local markets
- Engage with internal teams, experts, and customers for content definition and creation
- Stay up-to-date with industry and driven developments and generate innovative ideas to drive best audience engagement and experience
- Write, edit, and proofread content
- Collaborate with headquarter and local teams to deliver digital contents in alignment with corporate brand and digital guidelines
- Coordinate content creation and delivery with internal and external teams of graphic design, digital media, and public relation specialists
- Manage content distribution to online channels and social media platforms
- Monitor, measure and analyse performance metrics across media channels, take corrective actions, optimise content, and propose improved strategies to drive better and higher engagement and experience
- Ensure compliance with law (e.g. copyright and data protection)
**Qualifications**:
- Bachelor’s degree or Master’s - ideally in journalism, marketing, English, or related field
- 10 years’ experience or in a similar role
- Full professional proficiency in English
- Excellent verbal and written communication and interpersonal skills in English
- Good leadership qualities
- Digital literacy: Content Management System (CMS), MS Office, Adobe Creative suite, social media planning platforms
- Web analytics expertise in using social media engagement and SEO strategies and standard methodologies.
- SEO and texts writing and editing capabilities
- Previous experience in the technology and consumer goods industries will be preferred
**Location**
Bologna, Via del LavoroItaly
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