PpBinance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital‑asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world. /ppWe are looking for a Senior Marketing Manager for the Kazakhstan market, who will take full ownership of local marketing campaigns across multiple markets. This role goes beyond data‑driven growth—it is also about community building, lifecycle management, events and the creation of impactful marketing campaigns. You will be responsible for ensuring Binance stays relevant, visible, and engaging in one of our top priority countries. /ph3Responsibilities /h3ulliTake full ownership of KZ regional marketing, from business strategy to marketing on‑hands daily execution; /liliDevelop and execute non‑standard marketing initiatives that resonate with local culture and users; /liliSign sponsorship projects and execute them independently; /liliDesign and execute user growth campaigns across acquisition, activation, and retention; /liliBuild and strengthen community engagement, working closely with Binance Angels and local partners; /liliOrganize and manage offline and online events (meetups, roadshows, collaborations); /liliManage local marketing budgets, ensuring efficient allocation and ROI; /liliDeliver timely and clear reporting and accountability on campaign performance; /liliCollaborate cross‑functionally with global and product marketing teams to localize campaigns. /li /ulh3Requirements /h3ulliMinimum 2 years of relevant marketing experience (Web3, fintech, or agency background preferred); /liliProven track record in campaign management, community building, or lifecycle marketing; /liliNative or advanced level Russian/Kazakh proficiency; /liliStrong analytical skills, with the ability to translate insights into actions; /liliComfortable taking full ownership and operating with accountability; /liliStrong English communication skills (both written and spoken); /liliPrevious experience working in a Web3/crypto marketing agency or startup is highly desirable. /li /ulh3Nice to Have /h3ulliExperience working in fast‑scaling tech or fintech companies; /liliHands‑on experience with local PR, influencers, or grassroots communities; /liliThis is an individual contributor role: you must be proactive, hands‑on, and ready to execute independently in close collaboration with the team. /li /ulh3What We Offer /h3ulliA senior‑level role with full ownership of marketing in one of Binance’s top‑priority regions; /liliThe opportunity to shape the regional strategy and community presence from the ground up; /liliA highly dynamic, international environment with the world’s leading crypto brand; /liliCross‑regional collaboration with global marketing and product teams; /liliCompetitive compensation and growth opportunities within Binance. /li /ulh3Why Binance /h3ulliShape the future with the world’s leading blockchain ecosystem /liliCollaborate with world‑class talent in a user‑centric global organization with a flat structure /liliTackle unique, fast‑paced projects with autonomy in an innovative environment /liliThrive in a results‑driven workplace with opportunities for career growth and continuous learning /liliCompetitive salary and company benefits /liliWork‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team) /li /ulpBinance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. /ppBy submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. /p /p #J-18808-Ljbffr