Contract type: Permanent. Bracco is a global healthcare company and a leader in diagnostic imaging. The Global Marketing Manager, CT Imaging is responsible for shaping and executing the Modality Marketing Plan on a global scale.
Responsibilities
* Develop and implement the Global CT Modality Marketing Plan aligned with the overarching Modality Strategic Plan.
* Identify key opportunities for product differentiation, value creation, and market expansion.
* Define and coordinate brand positioning, messaging and marketing assets.
* Manage the A&P budget to support marketing initiatives.
* Co‐develop CT Country Marketing Plans with regional teams and provide support for local implementation.
* Build strong relationships with Scientific Societies, Key Opinion Leaders, and healthcare providers.
* Gather and analyze market intelligence for product positioning and competitive strategy.
* Identify new initiatives for portfolio enhancements and support cross‐functional committees and strategic processes.
Qualifications
Minimum 7–10 years of experience in pharmaceutical, healthcare, medical device, or life sciences sectors, with at least 5 years in international marketing roles.
Skills & Competencies
* Advanced degree in Marketing, Business Administration, Biomedical Engineering, or related fields.
* Proven expertise in Medical Imaging.
* Strong customer orientation, market insight, and cross‐functional integration.
* Ability to navigate diverse, multicultural environments with a global perspective.
* Excellent communication, proactive, and collaborative leadership.
* Fluency in English (written and spoken) and willingness to travel internationally.
EEO Statement
We respect and celebrate the diversity of our people and their experiences, ensuring a fair opportunity for all.
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