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Growth marketing manager

Monza
ThinkFree S.r.l. | Holding ecosystem
Responsabile marketing
Pubblicato il Pubblicato 16h fa
Descrizione

We are looking for a Growth Marketing Manager to help us build and scale the first growth engine of two early-stage initiatives.


This is a 0→1 role: you won’t manage an existing marketing structure — you will help create it.

You will work on two different but connected business models:

* a digital ecosystem focused on certified skills and verified profiles (brand positioning, content, partnerships and community – including activation of schools and institutions)
* an AI-powered platform for business decision-making (funnel, traffic, conversion and performance)


This role combines two distinct growth logics:

* Offline: positioning-driven, brand, partnerships, institutions and community activation
* Online: performance-driven, funnel, traffic acquisition and conversion

This is not a traditional social media role.

You will be responsible for turning content and visibility into real demand, supporting outbound initiatives (e.g. schools activation), and structuring a scalable system connecting content → traffic → conversion → growth.


>> Full details about the initiatives will be shared during the interview process.


Key Responsibilities


INITIATIVE N°1 - Brand Positioning, Content & Community

In parallel, you will contribute to positioning JetCV as a reference platform for certified skills and verified CVs.

You will:

* Build a consistent content engine (LinkedIn, blog, long-form content)
* Translate complex concepts (blockchain, certification, skills) into clear narratives
* Develop SEO-driven content strategy (keyword → article → ranking)
* Produce and optimize content using AI (prompt-based workflows)
* Support link-building and partnerships with schools, companies and training entities
* Contribute to community activation (content, storytelling, ecosystem visibility)
* Support editorial direction of podcast and thought leadership initiatives

👉 Goal: build visibility, credibility and early community traction


INITIATIVE N°2 - Growth, Funnel & Conversion (B2B2C Launch)

Your will support the launch and scaling of AIROCKETT by building a working acquisition and conversion system.

You will:

* Design and execute first acquisition loops (content, ads, outbound)
* Build and optimize landing pages and conversion flows
* Launch and manage campaigns (Meta, LinkedIn, Google)
* Structure and automate funnels (lead → nurturing → conversion)
* Run rapid A/B tests on messaging, creatives and offers
* Integrate marketing activities with CRM and automation tools (Make, Zapier, email flows)
* Identify where users drop off and implement concrete fixes

👉 Goal: generate first users, first conversions, and validate what works

Cross-functional: Performance & System Optimization

Across both initiatives, you will:

* Track and analyze key metrics (traffic, conversion rate, CAC, engagement)
* Monitor performance of content, campaigns and funnels
* Continuously improve what works and discard what doesn’t
* Help structure a scalable system connecting content → traffic → conversion

👉 Goal: turn activities into a repeatable growth system


💡 Ideal Candidate

We are not looking for a traditional Social Media Manager.

We are looking for someone who:

* can write, but also think in systems
* understands how content generates business impact
* is comfortable working in an early-stage environment
* takes ownership and executes without constant supervision


🔥 Requirements

* Experience in digital marketing, content or growth roles (2–4 years)
* Strong team collaboration skills, with the ability to communicate clearly and contribute effectively in international environments.
* Strong writing and storytelling skills
* Knowledge of SEO and content optimization
* Experience with paid campaigns (Meta, LinkedIn, Google)
* Familiarity with marketing automation tools (Make, Zapier, CRM platforms)
* Analytical mindset and ability to work with KPIs
* Experience with AI tools for content generation is a strong plus


➕ Nice to have

* Experience in education, technology or SaaS environments
* Experience with podcast or community management
* Experience with SEO tools (SEMrush, Ahrefs, Search Console)


🎯 What you will gain

* Direct exposure to two early-stage, high-potential initiatives
* End-to-end visibility on content → funnel → business impact
* Close collaboration with the founder
* Fast learning curve and real execution responsibility


💼 Location & Contract

* Location: Milan (Italy)
* Contract: Permanent Full Time


Compensation: €32K+ based on experience + performance bonus + fast growth opportunities


📩 How to apply

Please apply via LinkedIn or send your CV to


👉 If you have built projects, campaigns or content systems, include them in your application. They matter more than formal experience.

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