Key Responsibilities
- Own and lead brand strategy and annual marketing plans across the full marketing mix
- Drive product and portfolio innovation, from concept development to launch execution
- Act as brand guardian, ensuring consistency across positioning, pricing, promotion, and distribution
- Lead cross‑functional teams to execute go‑to‑market plans effectively and on time
- Monitor brand health, business KPIs, and ROI, translating data into clear strategic actions
- Analyze category, market, and consumer trends to identify growth opportunities
- Define pricing and distribution strategies in partnership with Sales and Finance, with a strong focus on P&L impact
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
- 7+ years of experience in Brand Management or Marketing roles within FMCG environments
- Proven experience managing complex brands and innovation projects
Required Skills
- Strong analytical, commercial, and strategic mindset with solid P&L understanding
- Excellent communication and influencing skills across senior stakeholders
- Ability to operate autonomously while leading cross‑functional teams in matrix organizations
Preferred Skills
- Experience in digital, omnichannel, and shopper‑centric marketing
- Strong knowledge of consumer insights, panel data, and brand tracking tools
Compensation
Competitive salary and benefits package, aligned with seniority and market benchmarks (range 45.000 - 60.000)