PpWe are looking for a multi-faceted Marketing Manager who will develop marketing strategies and campaigns that improve our brand presence and drive traffic and leads. The Marketing Manager will share our story through compelling content and increase pipeline growth. You are strategic while getting into the weeds to execute plans and bring energy to the team. You will help build and maintain a strong and consistent brand presence through a wide range of online and offline marketing channels. You bring passion and new ideas to the table, understand how to drive ROI, measure marketing's impact, and are a strategic business partner able to work across all levels to achieve goals. You will work closely with members of the marketing, product management, and sales teams and report to the Head of Marketing, Automotive. /p h3Responsibilities /h3 ul liPlan, develop and execute successful marketing strategies, integrated campaigns and tactics that boost our brand reputation, build pipeline and drive revenue. /li liDevelop content marketing plans across channels including websites, blogs, events, email, e-newsletters, and social media that attract and convert the target market. Produce valuable content that engages, educates and motivates target groups and fuels external marketing campaigns to promote rankings, engagement and leads. /li liOwn the implementation of marketing plans and tactics, taking strategies from concept to successful execution across relevant channels to achieve team goals. /li liGenerate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility. /li liImprove measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI. /li liAnalyze data, including market trends, customer insights and research to make data-driven decisions and inform marketing strategies and tactics. /li liBuild strategic relationships and partner cross‑functionally to ensure alignment with business goals. /li /ul h3About Experian /h3 pExperian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. /p pWe operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. /p pWe invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com. /p h3Experience and Skills /h3 ul liBachelor’s Degree /li li10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution. /li liExperience in the Automotive or related industry. /li liExperience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience. /li liExperience executing integrated marketing campaigns across digital marketing channels and utilizing best practices. /li liExperience navigating in a collaborative, cross‑team capacity. /li liUp‑to‑date with the latest trends and best practices in marketing and content marketing. /li liDemonstrated proficiency with marketing applications of AI tools. /li /ul h3Benefits / Perks /h3 ul liGreat compensation package and bonus plan /li liCore benefits including full medical, dental, vision, and matching 401K /li liFully remote environment /li liFlexible time off including volunteer time off, vacation, sick, and 12 paid holidays /li /ul pOur uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering…the list goes on. Experian’s people first approach is award‑winning; World’s Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places To Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why. /p pOur compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job‑related experience and education. You will also be eligible for a variable pay opportunity. /p pExperian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. /p p#LI-Remote /p /p #J-18808-Ljbffr