PpIf you are currently working in STG, please click on Employee Login to apply to our internal positions /p pWe have an exciting opportunity for a Brand Manager to join our team. As a Brand Manager, you will be responsible for driving brand growth and market share through effective trade marketing strategies, brand activations, and consumer engagement initiatives. /p h3What will you be responsible for? /h3 pbBrand Marketing: /b /p ul liSupporting the Marketing Manager in leading the category, brand, and commercial strategy for STG Italy’s commercial agenda. /li liProactive portfolio management incl. New Product Development (NPD) based on market trends and gap analysis. /li liManaging NPD launches other relevant projects in coordination with internal and external stakeholders incl. KPI tracking and results analysis. /li liAnalyze market trends, sales data, and competitor activities to identify opportunities for growth and improvement. /li /ul pbBrand Activation: /b /p ul liDevelop and implement trade marketing strategies to increase brand visibility and sales in the Italian market. /li liPlan and execute brand activation campaigns to enhance brand awareness and consumer engagement. /li liCoordinate with internal and external stakeholders, including creative agencies, to develop compelling activation concepts. /li liMonitor and evaluate the effectiveness of brand activation initiatives, providing insights and recommendations for future campaigns. /li liCollaborate with sales teams to create and execute trade promotions and incentives. /li liWork closely with the sales team to ensure alignment of trade marketing activities with sales objectives. /li liProvide training and support to sales representatives on brand strategies and promotional activities. /li liDevelop and manage point-of-sale materials and merchandising tools to support brand presence in retail outlets. /li /ul pbBudget Management: /b /p ul liManage the trade and brand activation budget, ensuring efficient allocation of resources. /li liTrack and report on budget expenditures, ensuring all activities within financial guidelines. /li /ul pbMarket Analysis and Reporting: /b /p ul liConduct regular market analysis to stay informed about industry trends, consumer behavior, and competitive landscape. /li liPrepare and present detailed reports on trade and brand activation performance, including ROI analysis. /li /ul h3What skills and experience will be required? /h3 ul liBachelor’s degree in Marketing, Business Administration, or a related field. /li li3-5 years of experience in brand management. /li liStrong capabilities in branding, campaign development, and project management. /li liExperience in trade marketing and brand activation, preferably within the tobacco or FMCG industry. /li liExcellent project management skills with the ability to handle multiple projects simultaneously. /li liProven ability to work cross-functionally and influence key stakeholders. /li liAnalytical mindset with the ability to interpret data and make informed decisions. /li liExcellent communication and presentation skills in both Italian and English. /li liProficiency in Microsoft Office Suite and marketing software tools. /li /ul h3What is on offer? /h3 pAs a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details. /p h3Our Hiring Process /h3 pBefore we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following: /p h3About Scandinavian Tobacco Group /h3 pAt Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward. /p h3Please be informed /h3 pPlease be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs. /p pIf you are currently working in STG, please click on Employee Login to apply to our internal positions. /p /p #J-18808-Ljbffr