Senior Sales Engineer / Sales ManagerOff-Highway & Heavy Equipment | ItalyAbout the RoleOur client is a global, technology-driven industrial sensor manufacturer expanding its footprint in Europe. They are looking to hire a Senior Sales Engineer / Sales Manager to lead and grow business across the European off-highway market.This role combines technical sales, customer consulting, and strategic business development, working closely with in-house R&D and manufacturing teams to deliver customized sensor solutions to leading OEMs in construction, agricultural, and specialty vehicles.You will act as the primary technical and commercial interface for customers and play a key role in shaping the long-term European market strategy.Target IndustriesOff-Highway VehiclesConstruction MachineryAgricultural MachineryHeavy Industrial EquipmentIndustrial Sensors and Electronic ComponentsKey ResponsibilitiesDevelop and grow business across the European off-highway marketBuild and manage relationships with OEMs, Tier-1 suppliers, and key industrial customersAct as a technical consultant, understanding customer applications and translating requirements into tailored sensor solutionsOwn the full sales cycle, from opportunity development through negotiation and closingCollaborate closely with R&D and manufacturing on customization, validation, and rapid prototypingIdentify new market opportunities, applications, and strategic accountsRepresent the company at customer sites, industry events, and trade fairsContribute to European market strategy, pricing, and long-term growth planningNon-Negotiable RequirementsDegree in Engineering (Mechanical, Electrical, Automotive, or similar)Proven experience in technical sales or business developmentExperience selling sensors, electronic components, or techn